Wimbledon has officially begun, and Lavazza, the renowned Italian coffee brand and proud Official Coffee of Wimbledon for 15 years, is serving up a slice of Wimbledon magic at its Flagship Store in Soho. Starting today, the store has been transformed into a tennis-inspired haven, complete with a limited-edition championships-themed menu.

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The Wimbledon-themed experience brings together Lavazza’s signature sophistication and the spirit of the championships. Guests can indulge in creations like the refreshing Strawberry-shaped Victoria Sponge Cake, Victoria Gelato Brioche, Tennis Ball Cake, and Signature Creamy Cold Brew.

To make the experience even more special, only seated guests* during the championships will have the chance to win tickets to Wimbledon 2026. Simply scan the QR code provided in-store, sign up for MyLavazza and unlock the opportunity to attend next year’s iconic tournament.

Details are as follows:

· Date: Monday, 23rd June – Saturday, 13th July
· Location: Lavazza Flagship Store, 23-24 Great Marlborough St, London W1F 7HU
· Opening hours: Monday to Friday: 8am – 8pm, Saturday: 9.30am – 9pm, Sunday: 9.30am – 8pm
· Admission: Free to enter