Calling all fried chicken lovers: New fried chicken brand ‘Sides’ from Youtube collective, The Sidemen, is giving away a chicken tender bouquet to one lucky winner in London this Valentine’s day.

Lucky members of the public have the chance to win a tasty bouquet of two dozen chicken tenders accompanied by all seven of the ‘Sides’ sauces for their loved one this Valentine’s.

The competition will run Friday 10th – Sunday 13th. A winner will be selected and notified on Instagram with the bouquet delivered to the winner on Valentine’s Day this coming Monday.

The competition will run on Sides official Instagram where entrants will be able to enter by commenting on the post.

Sides is a dark kitchen concept facilitated by REEF, the world’s largest operator of virtual restaurants.

Developed in collaboration with famous YouTube collective The Sidemen, arguably the most popular and engaged content creators in Europe, the new fried chicken concept combines pop-culture references with delicious chicken dishes.

The new Sides fried chicken concept is available for delivery only and sold exclusively online via major food delivery platforms UberEats and Deliveroo.

Sides is part of Virtual Hero, a subsidiary of Hero Brands, the company behind the exploding fast casual chain German Doner Kebab, Choppaluna, Island Poké, and XiX vodka, a further Sidemen brand. Working in partnership with the creator collective to develop the brand, Sides is the latest cloud kitchen-based food mega brand to launch in multiple locations simultaneously, via REEF’s community hubs.

The Sides menu allows customers choose their ‘protein’ (chicken or plant based) in either a delicious ‘sando’, slider, salad or to be ‘loaded up’ with the choice of seven different flavours (chipotle, classic buffalo, BBQ, Korean BBQ, Teriyaki, Garlic Mayo, Louisiana). Customers also select an accompanying side such as waffle fries, mac n cheese bites, side slaw, onion rings and cheese poppers.

Sides is currently available to order in Slough, and across London and the UAE with 200 sites set to open globally by the end of 2022.

Vik Barn, The Sidemen, said: “We love fried chicken, and we love spreading the love so we’re excited to give a lucky couple a delicious bouquet of chicken tenders to enjoy this Valentine’s day.”

Virtual Hero, CEO Robin Mehta said: “At Virtual Hero we are responding to emerging consumer trends in this fast-growing market and building the virtual brands of the future.

“We’re excited to work alongside The Sidemen and give consumers a unique and delicious food experience to try this Valentine’s Day.”