In the New Year, many Brits will be busting a gut and blowing the bank in the pursuit of health and wellness. To celebrate the launch of its new Health Menu range, which aims to bring simplicity and affordability back to health, Asda is opening the world’s first supermarket spa, where treatments are paired with food and cost the same too!

With prices at the Asda Health Menu Spa starting at just £2.25, customers can try a range of treatments inspired by the new products, all of which are designed to improve overall health and wellness including muscle, skin and gut health, immunity and more.

The Asda Health Menu Spa treatments include:

The Muscle Health: Relieve your muscle aches and pains with a thorough deep tissue massage, paired with either the Fragrant Thai Red Chicken Bowl or a rich Creamy White Wine Chicken Bowl
The Bone Health: Experience a therapeutic hot stone massage, reducing muscular tension and bone stiffness and paired with either the Creamy Butternut Squash Linguine or the Fragrant Prawn Laksa Pot

The Energy Boost: An intense Indian Head Massage set to renew energy levels paired with either the flavoursome Fiery Jerk Chicken Bowl or the Herby Pesto Penne Chicken Bowl.

The pop-up comes as new research from Asda reveals that the nation spends more than £1 billion trying to be healthy during January*. However, whilst 79% of Brits say they want to be healthier this January, 76% say healthy and nutritious meals are too expensive.

Another one of the biggest barriers to Brits eating healthily is time, with almost a fifth (19%) saying that cooking healthy meals is too time-consuming. When asked what would make them eat more healthy meals, 2 in 5 (40%) said if it was more affordable, more than a third (38%) said if it tasted good and 31% said if it was more convenient.

The majority (72%) of Brits agree that eating healthily is a privilege, with 39% saying you need more money to eat healthily and 34% saying you need more time. People on average think eating healthier would add £59 onto the cost of their monthly shop.

With more than 45 new products launching across all eating occasions, Asda’s new Health Menu range is perfect for those looking for quick and healthy alternatives that don’t compromise on flavour or break the bank.

Created by Asda’s in-house nutritionists and expert chef team, the Health Menu range is full of satisfying, nourishing and energising meals. Each product is labelled with a specific health benefit, helping customers know exactly why it’s good for them.

Starting at just 75p, the tasty new range brings simplicity back to healthy eating, with colourful, nutritious dishes including protein-packed Fragrant Thai Red Chicken Bowls, fibre-rich Multiseed Berry & Nut Granola to help support normal bowel functions, a Vitamin A rich Mango, Pineapple & Ginger Smoothie Mix, and the Spiced Chickpea and Spinach Soup to contribute to healthy iron levels.

Speaking about the range, Regan Howard, Own Brand Strategy Manager at Asda said: “Everyone deserves the right to flavoursome foods that not only make them feel good, but that do good for them too. The Health Menu range is designed to help our customers access and understand healthy food options more easily without a hefty price tag. Each product is not only packed with delicious, nutrient dense ingredients, but has a functional health benefit too.

“We know that health and wellness can often come at a cost, which is why we’re launching the Asda Health Menu Spa to show that looking after your health doesn’t have to be unattainable, especially with Asda’s Health Menu range!”.

The spa is open from 23rd – 25th January at 104 Islington High St, London N1 8EG. Prices start from £2.25 and cost no more than £4.75, with all proceeds going towards Asda’s charity partner, Tickled Pink. Customers wanting to book treatments can do so throughout January, with tickets released weekly at https://www.eventbrite.com/e/asda-health-menu-spa-tickets-789442783617.