Salon Privé London is set to make its debut at the Royal Hospital Chelsea from 21-23 April 2022, and the brand-new fixture promises to be one of the UK’s most exclusive luxury motor shows.

As befitting Salon Privé’s status as one of the world’s most prestigious automotive events, ten cars will be making their global, European or UK debut at Royal Hospital Chelsea.

The line-up covers everything from reimagined classics to next generation hypercars and EVs.

The debuts of Salon Privé London

The following new vehicle debuts will be taking place on the press day (Thursday 21 April).

Aston Martin (with Stratstone)
Stratstone Aston Martin, as Official Dealer Partner, will be presenting the Aston Martin DBX707, the world’s most powerful luxury SUV, for its UK event debut. An SUV like no other, it elevates Aston Martin to the pinnacle of the segment with a unique combination of blistering performance, supreme dynamics, unmistakable style and absolute luxury.

Bugatti (with H.R. Owen)
HR Owen Bugatti, as Official Dealer Partner, are presenting a unique car for the first time at the Salon Privé London 2022. More details TBC.

Charge Cars
The highly anticipated production intent version of the Electric Mustang by Charge Cars will make its global premier at the inaugural Salon Privé London. The culmination of six years’ work for the London based company, the Electric Mustang is a hand-built, zero emissions design icon, the using cutting edge technology to redefine the revered 1967 Fastback model.

Caton
Caton is an all-new British luxury brand that will set new standards in coachbuilding, creating ultra-exclusive products for the automotive sector and beyond. Its debut project, its take on an iconic two-seater Fifties British sports car, will be receive its global public debut at Salon Privé London.

Ferrari (with H.R. Owen)
The revolutionary new Ferrari 296 GTB will make its UK static debut at Royal Hospital Chelsea. The first Ferrari road car with rear-wheel drive plug-in (PHEV) hybrid architecture, the new Ferrari 296 GTB sees an internal combustion engine integrated with a single electric motor.

Genesis
Genesis will be unveiling its first dedicated electric platform-based vehicle as the GV60 makes its European debut. Building on Genesis’ philosophy of setting a new standard in customer service, paired with luxury design, the GV60 delivers the technology of a high-performance electric car in the form of a sleek and athletic coupé crossover utility vehicle

Jaguar Land Rover
The new Range Rover SV, the flagship of Land Rover’s pinnacle luxury vehicle, makes its UK event debut at the inaugural Salon Privé London. With a breathtaking choice of personalisation options across both standard and long wheelbase models, including a five-seat LWB configuration for the first time, the new Range Rover SV provides customers a new level of craftsmanship as well as greater functionality.

Morgan
The all-new Morgan Super 3 will make its UK show debut at Salon Privé London. Recently revealed to the press, the Super 3 continues the 113-year legacy of three-wheeled Morgan vehicles yet introduces a new product family with a design language inspired by the Jet Age. Built in Malvern, Worcestershire, like every Morgan since 1909, the Super 3 draws on the skilled men and women that handcraft vehicles in the renowned red brick buildings on Pickersleigh Road.

Tushek
The global debut of the production TS900 Apex and Racer Pro will take place at Salon Privé London. A project 14 years in development, the groundbreaking, ultra-exclusive hybrid hypercar will be shown in production guise for the first time, with customers able to specify and order, and details of the unique race track only version will be available.

Alfa 12C
A brand-new book telling the fascinating story of a long-lost Alfa Romeo prototype will be launched at the event – alongside the car itself. The in-depth publication tells the full story of the car’s history and recent restoration of the fabulous 12C Prototipo. The book – which is printed on five different types of paper and presented in its own slipcase, complete with Alfa Romeo badge – will be launched at 10am on Thursday 21 April on the Progetto 33 stand.

Concours de Vente
At its heart is the Concours de Vente – a unique concept in which the most respected specialist dealers from across the UK and continental Europe will display 60 of the finest collectors’ cars, all of which will be for sale!

More details, additions and the times of each unveiling, will be available once they are confirmed.

Salon Privé London promises to be London’s most exclusive automotive party, with plenty to see and do in addition to the motoring attractions. The shopping village will host a variety of luxury brands including renowned British jeweller Boodles, Jess Collet Milliner and British perfume house, Penhaligon’s, founded in the late 1860s. Everything from Patek Philippe watches to Riva sports boats and Harley-Davidsons to Bell helicopters will be on display, alongside first-class hospitality for which Salon Privé has long been renowned. Louis Pommery will flow and London Essence cocktail bars will offer exciting cocktails from NoMad, Louie and the Donovan Bar mixologists.

To complement this, Salon Privé has partnered with renowned and innovative hospitality group JKS Restaurants to provide guests with a unique dining offering. This will include dishes from the Michelin-starred Gymkhana, Indian BBQ classics by Brigadiers, and cult Taiwanese specialists BAO. In addition, there will be plates from Fitzrovia’s The George and Chelsea’s The Cadogan Arms, providing pub fare that celebrates the best of British produce, making Salon Privé London a real foodie’s delight.

There’s also the option to enjoy a sumptuous three-course seated luncheon in The Sloane – the event’s exclusive VIP Hospitality Pavilion – while DJs will keep guests entertained into the evening. On the Thursday and Friday, Salon Privé London will be open until 9pm, allowing everyone to soak up the party atmosphere as dusk falls.

Salon Privé London is donating 20% of all Entry Ticket revenue to the Disasters Emergency Committee (DEC) via Work for Good. #StandWithUkraine