With the number of companies closing their doors in September 2023 being 17% higher than this time in 2022, Small Business Saturday (2nd December) couldn’t be coming at a better time. It’s the perfect time to shine a light on these local businesses ahead of the Christmas season, and support independent local businesses across London. Social media app Playsee has curated a list of some lesser known businesses, highlighted on this map.

The map, which highlights local businesses across the four corners of London in addition to central London, points out some of the best small shopping destinations alongside local cafes and restaurants which are perfect to take a shopping break to rest your feet.

In East London, the spotlight is shone on the small businesses that highlight the creative energy of the area, including:
East End Prints which highlights local artists in their gallery
The Lily Vanilli Bakery, one of the UK’s premier cake makers and a much loved East London bakery
The Stepney City Farm, who will be hosting their 2023 Christmas Market starting 9th Dec

West London’s historic charm and modern cosmopolitan energy boasts a range of local businesses that are often overlooked for a busy high street, but are well worth visiting, including:
The Post Room Café in Chiswick to take a load off in the midst of busy Christmas shopping, or to grab a caffeine boost if you catch a second wind
BAMBINISTA is a one stop shop for everything you need for a new parent or to spoil a young one on Christmas morning
Ink & Paper in Ealing use the letterpress printing method which dates back the 1550s, creating unique and thoughtful stationery fit for the finest holiday cards

South London’s love for the arts scene and great nightlife translates into the eclectic range of small businesses they offer. From artisan coffee to local jewellers, South London businesses have plenty to offer ahead of Christmas, including:
Wild Fawn Jewellery Limited, perfect pieces for those who are eco-conscious and live a sustainable, environmentally-aware lifestyle
Orbit Beers Brewery & Taproom, inspired by the land of whisky (Scotland), Orbit’s founder opened their brewery in 2014 where they create beers rooted with European tradition but with a modern twist – a perfect way to end a busy day of Christmas shopping
Form SE15 is fashion inspired by and based in Peckham, first opened in 2018, working only with high quality suppliers with sustainability at their core

North London offers a diverse shopping experience, with eclectic markets like Camden Market offering unique fashion, art, and food to the mall experience of Brent Cross. Here are some of Playsee’s alternatives to support this holiday season:
Heliotique, an independent gift shop where you’re guaranteed to find a unique gift for that special someone in Willesden Green
Neza Restaurant is a great place to bring loved ones who come to visit for the holidays in the heart of Islington
Camden Open Air Gallery offers everything from stocking fillers to original artworks created by emerging local artists guaranteed to last a lifetime

Central London is the busiest shopping hub in the city, packed with shops along Oxford Street and Regent Street, to high end boutiques in Mayfair and Knightsbridge – look beyond the big brand name stores and opt for something more local, like:
Tuttis, an institution in Bloomsbury and the perfect place to get away from the hustle and bustle of Central to relax with a coffee – before heading out to the shops along Lamb’s Conduit to finish the day
The Revival Retro Boutique is a sustainable fashion company whose Own Range is made in Britain, the perfect gift for someone who loves classic styles
Pendulum of Mayfair has a unique interior space filled with genuine antique clocks that are a feast for the eyes, and makes for a beautiful hidden gem

Veronica Lin, Head of Brand & Strategy at Playsee, says: “London is such a culturally rich and diverse city that has so much to offer. However, trending social content and ‘must-visit’ round-ups have meant the same spots are frequented, which results in mass over-tourism. By visiting off-the-beaten-track neighbourhoods, markets and cultural landmarks you get to skip the queues and overpricing, but more importantly, support and celebrate local businesses who aren’t as well known. Playsee is the destination for those who want to discover hidden gems and support their local community, the app empowers users to share content and tips on the best neighbourhood-centric spots to discover.”

Playsee is the community-driven social media platform that encourages users to explore what’s on their front doorstep. With over 30 million global downloads, Playsee makes it easier for consumers to support and celebrate local communities and businesses this Christmas by discovering new local spots through recommendations from within your local network.