Sides, the virtual fried chicken brand, has launched its ‘Sides at Home’ DIY Burger kits across the UK.

Foodies and fans of the YouTube stars, The Sidemen, will now be able to get their hands on a DIY burger kit and can recreate their own Sides classic burgers at home.

The DIY burger kits feature a choice of ‘protein’ (chicken or vegan) and a classic stack of garlic mayo, crisp lettuce, tomato, pickles, and a choice from the seven Sides sauce flavours (Chipotle, Classic Buffalo, BBQ, Korean BBQ, Teriyaki, Garlic Mayo, Louisiana).

Fans also have the choice to add extra delicious dishes to their order including Naked Chicken tenders or Loaded Chicken tenders which come covered in cheese sauce, jalapenos and crispy onions, topped off with a sauce of your choice. Both items are also available as vegan options.

The Sides at Home kits are available for Nationwide delivery to mainland UK addresses on Wednesdays and Fridays on plateaway.com. The kits start from £18 for two people, £28 for four.

Sides was launched in November 2021 and has amassed a huge following in the space of four months, building an online following on Instagram of over 230k followers. Sides was developed by The Sidemen in partnership with Virtual Hero, the virtual subsidiary of Hero Brands, and Reef, the world’s largest operator of virtual restaurants.

The Sidemen themselves are a collective of seven content creators (KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123 and W2S) who have dominated the internet since 2013. Firmly establishing themselves as tastemakers in food, football, gaming and music, with a global following of 84.5 million dedicated YouTube subscribers and a combined Instagram following of 36.4 million.

Simon “Miniminter”, The Sidemen, said: “We are on a mission to bring our food to all our fans across the world and are delighted to be taking those first steps and making our DIY Burger kits available throughout the UK.”

Plateaway Co-Founder, Harry Slagel, said: “We are all extremely excited to work with the team from Sides for the exclusive launch of their UK meal kits. As one of the most exciting and fastest growing brands in the UK they are showcasing that amazing success that can be achieved by creator brands with great content…who follow it up with great products 💪 Plateaway have enabled and facilitated every Sides fan (both old and new) to access their food no matter where they live, delivering to over 99% of the UK, by creating a meal kit that can be made at home in less than 20 minutes.”

Sides is part of Virtual Hero, a subsidiary of Hero Brands, the company behind the exploding fast casual chain German Doner Kebab, Choppaluna, Island Poké, and XIX Vodka, a further Sidemen brand. Working in partnership with the creator collective to develop the brand, Sides is the latest cloud kitchen-based food mega brand to launch in multiple locations simultaneously, via REEF’s community hubs.