Following the announcement of the 2022 Oxford Word of the Year, Zapp, the 24/7 convenience delivery app, has launched a ‘Goblin Mode’ store, where customers can find all the perfect snacks and drinks for those ‘Goblin Mode’ moments – without even leaving the sofa.

Since the Word of the Year was announced, Google searches for ‘Goblin Mode’ are up 550%’ as people embrace the type of behaviour which is ‘unapologetically self-indulgent’, typically in a way that ‘rejects social norms or expectations’ and the pressure to project an unattainable version of ourselves. For the first time ever the public were given the powers to choose the Oxford Word of the Year, with ‘Goblin Mode’ winning the crown with over 93% of the votes.

‘Goblin Mode’ behaviour can be anything from late-night cravings to binge watching a whole TV series, from cancelling plans to have a cosy night in to eating a whole chocolate bar with no regrets, or it can even just be unapologetically treating yourself to a bottle of champagne. Whatever your ‘Goblin Mode’ is, Zapp has you covered.

As the first rapid delivery app to launch a ‘Goblin Mode’ store, Zapp is offering those living their best ‘Goblin Mode’ the ideal self-indulgent treats including Mini Babybel cheese snacks, Cheetos Twisted Flamin’ Hot Snacks, Little Moons Passionfruit & Mango, Lotus Biscoff Biscuit Spread, Ben & Jerry’s Tony’s A Chocolate Love Affair and more; all of which can be delivered in minutes, 24/7, straight to your doorstep.

Silje Renberg Kvaavik, Zapp Senior Catalogue Manager, commented: “As the only convenience app delivering in minutes for our customers round the clock, Zapp is there for whenever ‘Goblin Mode’ strikes. Whether that’s cancelled plans and a self-indulgent night in, or unapologetically satisfying those 2am cravings, Zapp is always at hand, 24/7.”

To order from the ‘Goblin Mode’ store for delivery in minutes, 24/7, download the Zapp app on iOS or Android. There is a standard delivery fee of £2.99 per order and for orders over £30, the delivery fee is waived.