The Side Hustle, St Paul’s is the hottest place for Londoners to catch the action this summer. And, just in time for the World Cup kick-off, the venue will give dedicated football fans the chance to claim one of 5,000 free pints of Coors.

Ahead of the World Cup kicking off, a unique gospel choir will perform two 45-minute sets outside St Paul’s Cathedral on June 11th, where branded Side Hustle tennis balls will be handed out, redeemable for a free pint of Coors at the bar. The giveaway is first come, first served and the pints are redeemable until 16th June.

A new kind of sports bar, The Side Hustle combines big-screen moments with sharing plates, photo opportunities, a modern, sleek aesthetic and an atmosphere that welcomes everyone.

Inside, the bar brings together ambient lighting, neon signs, painted wall graphics, and a mix of brick, timber and steel finishes, for an elevated vibe that appeals to a new generation of sports lovers. Playful sporting touches include table numbers inspired by athletic jersey numbers. There’ll even be limited edition merch dropping to coincide with key fixtures.

“We wanted to create a sports bar for a new generation of fans, one that feels as much about the atmosphere, the people and the night out as it does about the game itself,” said Carly Pitman, head of brands at Nightcap Group, home of The Side Hustle. “It’s a more design-led, social take on the traditional sports bar, and we’re so pleased to be opening in time for the World Cup. Beyond the tournament, we’ll be celebrating more live sport across key fixtures, so keep an eye on The Side Hustle’s socials to find out what’s on.”

The Side Hustle can be found at 130 Wood Street, London EC2V 6DL.