ABSOLUTE MELTS: CHRIS & KEM COUPLE UP WITH JUST EAT TO OFFER CHEESE MELTS WITH LOVE ISLAND ONE LINERS
Just Eat, proud sponsor of Love Island, has coupled up with ex-Islanders Chris Hughes and Kem Cetinay to launch Absolute Melts – the first ever delivery restaurant serving delicious cheese melts with Love Island messages.
As fans of the hit show will know, toast and toasties have been at the heart of many Love Island romances over the years. Toast has been the medium of choice for everything from apologies and romantic declarations to winning over a new bombshell to arrive in the villa. Over time it has become the unofficial love language of the islanders.
Recognising that fans of the hit ITV show have waited 18 months since the last installment hit our screens, Just Eat has stepped in to satisfy cravings and make the return of Love Island that little bit tastier.
The food delivery app has teamed up with Chris Hughes and Kem Cetinay – who featured in the 2017 series and won over the nation with their bromance – to offer cheese melts with famous Love Island phrases emblazoned on them. Fans can order the toasties as a treat for themselves or send to a special someone, and choose from the following iconic sayings coined by Islanders:
‘My type on paper’ – to let your crush know you’ve got the hots for them
‘Loyal’ – for those whose heads won’t get turned in Casa Amor
‘It is what it is’ – for when there’s nothing you can do about a situation
The limited edition cheese melts will be available for one night only on the evening of Monday 28th June, to coincide with Love Island returning to our screens. Love Island devotees in London, Manchester and Birmingham will be able to order the £4.50 melts exclusively on Just Eat.
In a video to announce the launch of Absolute Melts, we see Chris and Kem preparing for their first delivery. The pair, who have remained close friends since appearing on the programme, show off their trademark banter with Chris breaking off into a musical interlude to give a nod to their rapping days.
Chris Hughes commented: “Like millions across the UK, I’m buzzing for the return of Love Island. It’s the ultimate summer feeling and our Absolute Melts toasties will give you a proper taste of villa life. We hope people crack on and order them while they can!”
While Kem Cetinay added: “These toasties are perfect for anyone currently grafting. Forget about laying it on Factor 50, these melts will let that special someone know where your head’s at and you never know, you may soon be coupling up.”