Ready, set, build! The LEGO Group has today launched its spectacular LEGO Carousel of Creativity festive display which celebrates kids’ limitless imaginations.

Fans can visit the LEGO Carousel of Creativity in Covent Garden and experience a world where anything is possible. It proudly features brick-built characters who challenge the norm, from a firefighting dragon to a princess racing driver, along with a section dedicated to displaying LEGO creations submitted from kids across the UK.

Designed to be viewed, not ridden, the carousel brings a LEGO twist to a traditional Christmas icon.

Those unable to make it to London can still take part in the creative fun online at LEGO.com/CarouselOfCreativity and via the LEGO Life app.

Kids can submit their own festive builds to the LEGO Life app for the chance to have it featured on the carousel and online at LEGO.com, and the LEGO Life app will also have weekly themed challenges to keep imaginations flowing over the festive season.

What’s more, fans can also explore a 3D virtual tour of the carousel at LEGO.com/CarouselOfCreativity.

LEGO Carousel of Creativity

· What: The LEGO Group presents the LEGO Carousel of Creativity

· When:

o Covent Garden LEGO Carousel of Creativity: 1st December 2021 – 2nd January 2022

o Digital LEGO Carousel of Creativity: 2nd December 2021 – 2nd January 2022

With amazing exclusives, fun LEGO experiences you can’t get anywhere else and the biggest range of LEGO sets for all ages and interests, a trip to a LEGO store is a not-to-be-missed festive activity for the whole family.

In addition, to help make the holidays brighter for children in need of play, the LEGO Group is encouraging everyone to grab their bricks, build a star – small, big, or wonderfully weird – to help pass on the joy of play as part of its Rebuild the World #BuildToGive initiative.

For every star built and shared on social media or LEGO Life using the hashtag #BuildToGive before the end of December, the LEGO Group will donate a LEGO set to a child in need, giving children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season.