It’s been an integral part for over one million expectant and new parents journey into parenthood for 21 years, and this Autumn, back at its birthplace Olympia, London from 21 – 23 October, The Baby Show with Lidl GB is celebrating its birthday in style, hosting the UK’s biggest selection of baby brands all under one roof.

21 is a significant year for all, especially for The Baby Show. Here are 21 reasons to attend the event this year. Running over two halls, it’s going to be the biggest show ever.

1. Browse the UK’s largest shopping destination for everything from bump to baby with thousands of products.

2. Discover over 350 brands including well-known and loved household names such as iCandy, Lindex, MAM, Silvercross, Mamas & Papas, Tommee Tippee, Stokke®, Chicco, BABYZEN™, Cybex, Joie, Tutti Bambini, UPPABaby, Snüz, Nuna, Inglesina and BabyBjörn to name just a few.

3. Have the chance to win the Ultimate Baby Show Bundle, everything you need to give your baby the best start including pushchair, cot, carrier, car seat, high chair and smart baby monitor worth over £5k when booking tickets in advance.

4. Save money and make your budget stretch further with exclusive show offers and discounts.

5. See the latest products and trends to hit the market and be the first to get your hands on new innovations.

6. Interact and meet the brand experts directly and ask questions in person, rather than online.

7. Find essential products and nice-to-haves to suit every baby budget.

8. Tick off your whole baby shopping list, gone are the days of traipsing from shop to shop.

9. Take advantage of comparing products before you make that all important big decision purchase.

10. Touch, feel and try on products before you buy rather than relying on reviews.

11. Discover eco-friendly brands and sustainable products in abundance.

12. Get everything you need for a good night’s sleep in the new Sleep Well Clinic with Nanit, with free personal consultations with sleep experts and interactive product demonstrations.

13. Listen to free, informative and inspirational talks on the Live Talks Stage with the UK’s top experts within the baby and parenting sectors, covering topics including sleep, breastfeeding, baby first aid, mental health, weaning, the fourth trimester and more. Speakers include The Naked Doula, Annabel Karmel, Chessie King, Nigel Clarke, Charlotte Stirling-Reed, The Breastfeeding Doc, The Parent & Baby Coach and many more.

14. Spot celebrity parents and parents-to-be as they shop for their little ones.

15. Test your favourite buggy, pram, pushchair on various terrains at the MadeForMums Buggy Testing Track.

16. Find not on the high street products and boutique brands such as Eddie & Bee, Finnson, GrowGrows and House of Margaux at the New Kids on The Block area.

17. Grab a MadeForMums goody bag worth over £40 for just £5.50 when purchasing their ticket in advance only.

18. Bump and baby friendly with free facilities including the Lidl Lupilu Baby Changing Area with complimentary nappies and wipes.

19. Sample delicious and nutritious baby food in the Baby Feeding Café with a quiet breastfeeding area.

20. Making your shopping easy breezy with the complimentary Shop & Drop and handy Collect-by-Car service.

21. Meet and mingle with like-minded parents-to-be and new parents. Have fun!

Ticket Prices:

Tickets are available now with a ‘2 for 1 Summer Savings Offer’ (available from 1st – 31st August 2022) – Two tickets for only £24.00pp + transaction fee.

The advanced ticket price is £18.00pp, while on-the-door tickets cost £24.00pp. Tommee Tippee packages and add-ons available such as the MadeForMums show goody bag when booking. Transaction fee applies.

Opening Times:

· Friday 21st October and Saturday 22nd October: 9.30am – 5.30pm

· Sunday 23rd October: 9.30am – 5.00pm For more information on The Baby Show please visit www.thebabyshow.co.uk/olympia