Co-op has become the first nationwide retailer to join the pioneering ethical living app CoGo, which connects consumers for the good of people and the planet.

As a business with a clear social commitment and high ethical and sustainability standards, Co-op has joined CoGo to further support consumers who want businesses to tackle ethical and sustainable issues.

286 London Co-op stores will feature on the CoGo app connecting with consumers on the issues they care about and to position the community retailer as a champion of ethical trade.

CoGo links businesses to consumers’ payment cards, providing insight on how spending is benefiting them and their communities. It also allows shoppers to be matched to local, ethical and sustainable businesses that align with the values they care about.

Ali Jones, Customer Director at Co-op said: “At Co-op we’ve been taking action on what matters most for decades. We listen to our members and customers to shape our policies and energise our work. The products we sell impact millions of people, communities around the world, as well as the planet and that’s why we work hard to make our products different, we always have done. To make them good for our customers, and the planet we share.

“Joining up with CoGo is a natural fit for Co-op and we are passionate about taking action on the issues our customers and members care about.”

Last year Co-op launched its ‘Future of Food’, a hard-hitting ethical and sustainable strategy to 2030. Co-op is actively taking action on plastics, with all packaging being recyclable by 2023, the retailer backs British farmers with 100% of its fresh meat being sourced from British farms, it is the UK’s largest convenience seller of Fairtrade products and is committed to continuing its work to reduce the environmental impact of the products it sells.