There was great excitement from shoppers as Turkish fashion retailer, Addax opened its doors at 17 & Central earlier this month. The store, which is located in between Bodycare and Choice and offers on-trend yet affordable clothing, is already proving a big hit with visitors to the shopping centre.

Since opening its first store in 2005, the women’s clothing brand has become a household name in Turkey. Over the past 15 years, Addax has expanded to 65 stores and embarked on its UK journey, opening its first store in Wood Green in 2022. Continuing its growth and spreading the love, the company launched its newest store in Walthamstow on Valentine’s Day.

Addax’s CEO, Burak Sahin, explains why the company chose 17 & Central as its third UK location: We love the vibrant and diverse community of Walthamstow. 17 & Central is a modern, evolving shopping centre that caters to a wide customer base and an ideal location for Addax, aligning perfectly with our dynamic identity and vision of making fashion accessible to everyone. The area’s young, cosmopolitan population resonates with our brand’s diversity principle while its strong shopping culture provides a fantastic environment for our customers to express their personal style freely.”

For guests, the store is a welcome addition to the shopping centre: “At Addax, we offer a youthful, energetic, and trend-driven fashion approach,” adds Burak. “Our customers can find affordable, modern, and high-quality pieces, whether they’re looking for casual wear or a special outfit. We aim to provide the latest fashion trends in Walthamstow with a comfortable and enjoyable shopping experience. Moreover, we continuously enhance our in-store experience to create a warm, friendly, and engaging shopping environment.”

Welcoming Addax to 17 & Central, Centre Manager, Gavin Cockayne, said: “The arrival of Addax has significantly enhanced the shopping experience at 17 & Central, brightening the area with a high-quality store design and an attractive storefront. By focusing on accessible fashion, Addax not only presents fashionable clothing choices but also promotes inclusivity within our community. This new addition invites shoppers from all walks of life to discover a variety of styles, ensuring that everyone can find something that reflects their individual preferences.”