Passoã has marked its 40th anniversary in 2026 with the launch of a new global campaign, Taste the Sunset. Designed to inspire bartenders, energise cocktail menus and unlock early-evening occasions, the platform reinforces Passoã’s role at the heart of modern cocktail culture.

To support the on-trade, Passoã will roll out a suite of activations throughout 2026, including the launch of a new Sunset Tracker on the Passoã website, which notifies consumers two hours before sunset in their city and directs them to recommended Passoã bars and sunset spots. The campaign will also be brought to life through partnerships with over 40 flagship bars worldwide, including many in London, each acting as a local lighthouse with elevated Passoã visibility and activation.

Passoã is a key ingredient in the UK’s most popular cocktail, the Pornstar Martini, which was originally created by Douglas Ankrah in 2002 using Passoã. A true modern classic, it is a must-have in bars and is also easy to recreate at home with friends. Made with real passion fruit and no artificial flavours, Passoã is unmistakably vibrant red, with an intensely stimulating flavour.

Passoã adds passion to any cocktail, bringing an exotic passion fruit twist to classics such as margaritas, spritzes, mojitos, and sangria. It can also be enjoyed in a simple, refreshing mix with tonic, lemonade, or orange juice.

Below is a selection of cocktail ideas, including the “Passoã Spritz” and the “Tropical Garden Spritz”, as well as the ingredients of the iconic “Pornstar Martini”.

Mixed drinks for every occasion | Check out Passoã recipes!

Pornstar Martini
40ml Passoã
30ml vodka
10ml vanilla syrup
15ml lime or lemon juice
Pulp of 1 fresh passion fruit.