Back in 2020, the internet gambling industry had brought in sixty-four billion dollars, and many expect the market to go over a hundred billion dollars by 2025. However, with the continued emergence of online casinos, competition is fierce. Hence, to stand out, iGaming websites need to develop and implement a robust search engine optimisation strategy that covers the creation of backlinks.

Search engines like Google consider backlinks as one online property vouching for another’s legitimacy and quality. This is critical when it comes to gambling-related activities online. After all, this sector appears to be vulnerable to fraudulent pursuits, from identity theft to money laundering. It isn’t enough to avoid criminal practices; you need to ensure that your business appears as legitimate as possible, and you can do just that through links.

Advantages of link-building for iGaming

When paired with on-page search engine optimisation strategies, building links will help the search engines to recognise a website as being of quality. Therefore, it’s essential to secure link building for iGaming services from professionals like ocere.com to create an effective campaign. However, if you’re doubtful of its importance, here are some advantages that it can give you.

• Drives inbound web traffic. With an excellent link-building strategy in place, you’ll enable your website to connect with other relevant online domains that boast more significant volumes of online traffic. As a result, you’ll be able to take advantage of their audience and elevate your exposure over the World Wide Web. Moreover, your traffic will consist mainly of your target audience, meaning that you’ll open yourself up to more growth opportunities.
• Consolidates relationships. Apart from creating exposure, link-building is also about building relationships with the intended audience and the niche influencers. By partnering with well-established blogs and sites with high domain authority ratings, you’ll create and consolidate relationships, improving your online exposure.
• Brand awareness. Contrary to popular belief, link-building isn’t just a strategy used to help a website get to the top of the SERPs or search engine results pages. It also aims to build awareness of the brand and keep it ahead of its competitors. The production of high-quality content like articles and blogs can go a long way in presenting a company as an industry leader, enabling it to achieve higher rankings in turn.

How to create a solid strategy

The development and implementation of a solid link-building campaign for iGaming websites take a fair bit of work and must be approached the right way to maximise your returns. While having expert services at your disposal is a must, there are a few things you can do to improve your chances of getting the desired outcome.

• Diversify your link-building profile. It’s never a good idea to focus your efforts on a single strategy and run with it. Instead, diversify your tactics with paid links, link swaps, earned links, and no follow links. Doing so will ensure that all your bases are covered, and if one doesn’t work, the other might still do.
• Evaluate your competition. Engaging in competitive analysis can help you learn potentially effective strategies for obtaining backlinks. So try to look into your rivals’ most successful placements and see if you can replicate their tactics.
• Use proven methods. There’s no reason to reinvent the wheel. Doing so will only lead to wasted resources. Thus, you should always stick to proven strategies and be consistent with your efforts.
• Ensure your efforts align with the business. Building an excellent reputation takes time and money, especially for iGaming websites. However, don’t be tempted to go all out if your business can’t handle it, and stick within what you can comfortably shoulder.
• Avoid low-quality links. Quality matters in link-building, so avoid those with a low domain authority rating. Make sure you steer clear of links with low volumes of traffic or sites with subpar content.

Conclusion

Link-building is an incredibly useful marketing tool, especially for internet businesses like iGaming websites. With this digital marketing strategy, you can build positive exposure for your business, attract more players, and build strong relationships with other online domain owners. For this reason, you must make it a part of your SEO campaign or you’ll miss out on opportunities to get ahead of your competition.