AG1, a leading global health company, today announces the launch of its core supplement blend in Holland & Barrett, the UK’s leading health and wellness retailer. Available in stores and online from 21st September, the partnership marks AG1’s first bricks-and-mortar retail launch in the UK & Ireland, and its first at-scale international physical retail presence to date, bringing the brand to the high street for the first time and making it more accessible to health-conscious shoppers across the country.

The launch begins with an initial rollout across 50 Holland & Barrett stores and hollandandbarrett.com from 21 September, with distribution expanding to 400 stores nationwide from 9 November.

“Bringing AG1 into Holland & Barrett stores is a milestone moment for the brand,” said Tim Harrington, International President at AG1. “It’s our first bricks-and-mortar launch in the UK and Ireland, meaning people can discover AG1 in person – in a place millions of people already go to take ownership of their health. Holland & Barrett’s heritage and trusted relationship with health-conscious consumers make it the natural home for AG1 as we strive to make quality foundational nutrition part of more people’s daily routine.”

Products available in store and online will be the AG1 5-count Box of Travel Packs (ideal for trial, convenience and on-the-go use), AG1 30-count Box of Travel Packs (the complete daily foundational nutrition solution) and the AG1 Plastic Shaker with Lid, all available to buy in-store and via hollandandbarrett.com.
Jessica Pasco, Category Director – VHMS at Holland & Barrett, said: “We’re proud to be AG1’s first high street retail partner in the UK and Ireland, making the brand easier to discover and incorporate into daily routines. We know our customers are increasingly looking for simple, convenient and science-backed ways to support their nutrition. This exclusive partnership reflects our commitment to delivering innovative products with trusted guidance. As part of our Back Your Body mission, we want to empower our customers to take greater ownership of their long-term health. Bringing AG1 to our stores gives them more choice and support to take positive steps towards their everyday health and wellness.”
The launch lands alongside new AG1 research into nutritional deficiency in England, drawn from a decade of NHS England hospital admissions data. The analysis points to a nutrition challenge that is intensifying nationally, even as awareness of health and nutrition continues to grow:

Hospital admissions linked to nutritional deficiencies have increased by 188% over the past decade, rising from just under 400,000 in 2015/16 to over 1.1 million in 2024/25.
Nearly nine in ten (89%) of deficiency-related admissions are linked to just three nutrient groups: iron, vitamin D and the B vitamins.
Working-age adults (25–54) accounted for more than 1.3 million iron deficiency admissions over the decade – underlining that this is not solely an issue for older age groups.
Almost 40% of iron deficiency admissions are among men, challenging the perception that iron deficiency is primarily a women’s health issue.
Public concern is rising in step: more than 2.2 million Google searches relating to vitamin deficiencies, symptoms and food sources were recorded across the UK over the past year.
AG1 does not diagnose, treat, prevent or cure nutritional deficiencies or any medical condition, and the research is not intended to suggest that AG1 alone can address the deficiencies identified. Rather, the findings illustrate the scale of the UK’s wider nutrition challenge and the growing consumer appetite for simple, evidence-led ways to support a daily nutrition routine – the opportunity that Holland & Barrett and AG1 are aiming to address together through this partnership.

AG1 is a science-backed daily foundational nutrition supplement, formulated to help people cover key nutritional gaps in one convenient daily habit. The blend is formulated to support energy levels, immune function and digestion, and is backed by multiple gold-standard clinical trials. AG1 products are designed by an in-house team of scientists, researchers and nutritionists and are continuously updated to reflect the latest scientific research. Every scoop is certified by Informed Sport and the Cologne List®, meaning it has been independently tested for banned substances and made in a facility with strong quality controls – rigorous third-party testing that underpins AG1’s commitment to raising the standard of what a daily habit can achieve.

Available now in Holland & Barrett stores and online, the partnership positions Holland & Barrett as a destination where customers can access both trusted nutrition information and the brands they want to build into their daily routine – including AG1.