AIRE Ancient Baths London, the urban sanctuary of thermal baths and rituals housed within a restored historic building in central London, has partnered with British illustrator Jo Bird on a creative collaboration that transforms the AIRE experience into a series of bespoke artworks for its first-ever limited-edition gift box.
Known for her vibrant, story-led visual style, Jo Bird has created a pair of exclusive illustrations that celebrate both the character of London and ritual of slowing down. The works mark the first time AIRE’s world has been interpreted through illustration.
The artwork has been translated into AIRE’s first-ever limited-edition gift box; a beautifully presented way to gift the AIRE experience to loved ones. Each box contains a selected AIRE experience from the brand’s menu, offering recipients the flexibility to enjoy their visit at a time that suits them, and extending the ritual beyond the baths themselves into a meaningful moment of giving.
At the heart of the collaboration is a narrative journey through the city itself. Jo Bird’s illustrations follow a character moving through the rhythm and energy of London, before descending into AIRE’s subterranean baths, a sudden shift from the buzz of the streets above to an atmosphere of candlelight, warmth and stillness below. This transition captures what defines AIRE: an urban sanctuary where the noise of the city gives way to deep calm.
Inspired by ancient Greek, Ottoman and Roman bathing traditions, as well as the hidden architectural heritage beneath Covent Garden, the illustrations reflect both the cultural lineage of AIRE and its contemporary London setting. The narrative moves seamlessly from city movement to subterranean stillness, emphasising the transformative nature of the experience.
Jo Bird is an acclaimed British illustrator known for her colourful, narrative-led work across fashion, luxury and lifestyle brands. Her clients include Chanel, Marc Jacobs, Jo Malone London, Lancôme, Bvlgari and Harrods, alongside international collaborations with Ralph Lauren and Tory Burch.
The limited-edition gift boxes will be available from 22 June while stocks last, offering a unique way to share the AIRE experience with others.
Prices start from £140 for the entry-level AIRE experience, The Ultimate Bath. For more information and to book, visit https://beaire.com/en.