Alexandra Wood, renowned for redefining menswear with her modern take on tailoring, is making fashion history once again by becoming the first Savile Row tailor to launch a personal styling app and shopping platform, bringing the bespoke experience into the digital age.

Her new app, The Style Concierge by AW, offers a private, members-only service that gives existing clients access to a fully tailored wardrobe experience, all from the palm of their hand. Whether at home or abroad, users can now shop bespoke pieces curated to their exact measurements and style, effortlessly.

Speaking on the launch, Alexandra Wood, founder of Alexandra Wood Bespoke, commented: “I created this app to give my clients more freedom and convenience, without compromising on personal service or craftsmanship. I wanted to bring the experience of Savile Row into the modern world without losing the personal touch. This app is all about making luxury style simple, seamless and available wherever you are.”

Inside the app, members will discover a private online store tailored to their individual sizing, style preferences, and lifestyle. From everyday essentials to statement pieces, every garment is handpicked to suit the client’s personal wardrobe goals. Members also receive tailored loyalty rewards, with perks such as complimentary upgrades and early access to new collections as they build their wardrobes.

Users can enjoy exclusive access to limited-edition fabric drops and seasonal edits, offering rare materials not available elsewhere. The app also features hand-selected collaborations with lifestyle brands that align with Alexandra’s refined aesthetic, ensuring every product recommended enhances the client’s style. And thanks to securely stored measurements, reordering garments becomes effortless, delivering a truly seamless experience from styling to purchase.

Existing Alexandra Wood clients who have previously had a Capsule Wardrobe or Elite Wardrobe Concierge appointment will receive direct access to the app, with their personal online store already activated and ready to explore.

New clients can begin their journey by booking a private appointment, where their measurements and preferences are taken and their style profile created. Once onboarded, clients gain full access to the app and all of its personalised features — from curated collections to global reordering and loyalty benefits.