AllBright, the world’s largest collective of women in business, announces the launch of new membership types, accompanied by a fresh website and captivating ad creative. Women can now access its Mayfair Townhouse and digital platforms with tailormade memberships designed for them to realise their ambition at different stages of their careers, from manager through to board level. The new creative direction and new look website capture the brand’s mission to co-create a workplace where everyone wins – an inspiring journey that’s not just about gender balance, but about building workplaces where everyone is connected with their full potential.

AllBright’s new explosive advertising creative symbolises women joining forces to achieve success through collective growth, mutual support, and diverse perspectives. It’s a visual testament to the transformative power of unity and collaboration and was developed in partnership with Leeds based Brand Consultancy agency, Propaganda.

The brand-new website, created by AllBright’s talented in-house creative and product teams, is all about taking users on a clear journey to find out how AllBright can best support them. Landing on the homepage, users are greeted by a powerful brand film. It then dives into the heart of the AllBright mission, which revolves around three key pillars: Connect, Learn, and Inspire. The user-friendly platform clearly points the way to solutions for both businesses and individuals, making sure that every woman, no matter where she is on her journey, feels fully supported.

Since launching in 2018, AllBright has expanded its reach to 2.8 million globally, gaining insights into what women need to thrive at each stage of their careers. The new membership tiers provide tailor made support throughout the career journey; enabling women to navigate new challenges from handling team meetings to global leadership. With events and programming at the Mayfair Townhouse including group cohorts, masterclasses, coaching, workshops, and a wealth of learning and development available on the thriving digital platform; AllBright members have access to world-class programmes to help them achieve their goals.

Membership Options:.

AllBright Accelerate: Tailored for managers, mid-stage founders, or mid-level professionals, this membership type empowers individuals to transform and accelerate their career journeys.
AllBright Elevate: Geared toward senior leaders, established founders, or C-suite executives, this membership enables women to elevate their professional journey to the very top.

“Elevate to the Board” an add-on which prepares senior women for their first or next board position.

Ella Simpson, Head of Marketing at AllBright, says, “This is an exciting time for AllBright as we evolve our offering and clearly define our purpose and mission as a brand. Our website is the front door of the business, and launching a destination that houses information on all of our solutions clearly to both the B2B and B2C user in one place has been a top priority. Our new membership types will empower women to define their ambition and secure their success, all while building a network of inspiring women around them. I can’t wait to continue to scale and market the brand as we look to launch global membership cohorts and pop-ups across the UK and beyond, starting in Manchester and New York in 2024. This truly marks a new chapter for AllBright.”

AllBright CEO, Viv Paxinos, emphasises, “With our new creative direction, we are celebrating the resilience, tenacity, and brilliance of women who are unapologetically ambitious. Together with our members, we are reclaiming ambition, shaping our own destinies, and making a profound impact not just in our lives, but in the world of business and beyond.”

In addition to individual memberships, AllBright provides a one stop solution for business through the enterprise solution: AllBright Alliance. Launched in early 2023, this award-nominated programme leverages data to reshape the workplace by investing in gender equity. AllBright Alliance’s recent success stories include supporting partner Bromford Group in closing their gender pay gap by 2% (national average 0.3%).

A ground-breaking addition to the AllBright Alliance offering is the “Reimagining Leadership” programme, designed to develop and harness traits typically associated with feminine leadership, critical for today’s leaders.