Amazon Surprises Brent Schoolchildren with a “Very Important Breakfast (VIB) Club” from Joe Sugg & Dianne Buswell

Pupils at a primary school in Brent enjoyed a very special Christmas surprise this week when their usual teachers were replaced with dance duo, Joe Sugg and Dianne Buswell. The pair hosted a special class for the pupils at Mitchell Brook Primary School as part of Amazon.co.uk’s “VIB – Very Important Breakfast – Clubs”.

Co-hosted by Magic Breakfast – a charity which provides healthy breakfasts and wrap-around support to tens of thousands of children in disadvantaged areas of the UK, the exclusive, celebrity surprise lesson was created to mark the two millionth meal delivered by Amazon this year alone and forms part of a Christmas programme of donations by Amazon.

The VIB Club at Mitchell Brook is part of a series that will also include celebrity guest lessons at schools in Doncaster, Poole, Scunthorpe and Edinburgh. The clubs will then be made available on the Amazon.co.uk YouTube channel to bring some Christmas magic to all children for free this festive season.

“No child should be too hungry to learn, and we’re proud to help Magic Breakfast deliver meals to children at risk of hunger across the UK. When COVID-19 meant schools had to close, we made it our mission to reach as many children as possible at home, delivering food parcels directly to the doorstep of thousands of vulnerable children,” said Manoj Pankhania, Delivery Station Manager at Amazon in Wembley. “This Christmas, we have created Very Important Breakfast Clubs to bring joy to children, schools and families across the UK, underpinning our ongoing commitment to deliver fuel for learning across the rest of the school year, including the holidays.”

“It was so cool to get a dance lesson from Joe and Diane!” said Elyaas, a pupil at Mitchell Brook. “Me and my friends loved watching them dance and it was brilliant to practice my moves with my friends in our classroom.”

Charlotte Lea-Robbins, Assistant Headteacher at Mitchell Brook Primary School added: “The pandemic has been incredibly difficult for many of our pupils and the virtual lesson from Joe and Dianne has been a real highlight of our year. Our Magic Breakfast club has never been needed more than it is now and on behalf of the boys and girls at Mitchell Brook, I’d like to say a huge thank you to Amazon and Magic Breakfast for their support of our pupils and, of course, to Joe and Dianne for an unforgettable experience.”

Joe Sugg commented: “No child should start their day hungry. Dianne and I teamed up with Amazon and Magic Breakfast, who have delivered more than two million healthy meals to children this year alone, to create a Very Important Breakfast Club and help make sure children across the UK start their day with a healthy breakfast. I can’t think of a better way to start the day than with a dance and breakfast, so I hope the children taking our Very Important Breakfast Club enjoy learning this special festive jive.”

Dianne Buswell commented: “Teaching the children a jive was a fantastic way to bring some festive fun to their day alongside their healthy breakfast. I’m so pleased Joe and I could be a part of Amazon and Magic Breakfast’s Very Important Breakfast Clubs. We had a ball creating and teaching our Christmas jive and most importantly, are helping to raise funds to ensure thousands of children can start their day with the fuel they need.”

Stars Surprise Schools with VIB Clubs

To start the day with a lesson like no other, children at five Magic Breakfast partner schools in Doncaster, Poole, Brent, Scunthorpe and Edinburgh, will be surprised with virtual visits from:

● Joe Sugg, one of the UK’s biggest YouTubers and 2018’s Strictly Come Dancing runner-up, will be joined by his partner Dianne Buswell to treat the class to a cha-cha-rming dance lesson in the first VIB Club

● Professor Green, the multi-platinum rapper and songwriter and mental health advocate, will be getting down with the kids to come up with some new rhymes in his freestyle rap session.

● Dr Ranj Singh, the NHS doctor and BAFTA award-winning TV presenter, will be beamed in with a brain-busting lesson in biology.

● Rachel Riley, Countdown presenter and the nation’s favourite mathematician, will be playing the numbers game in her lesson, showing maths is ‘easy as Pi’.

● Lia Lewis, British freestyle footballer and TikTok superstar, will kick-start the school day by teaching freestyle flair. With shin bounces, sole stalls and rainbow flicks all on the lesson plan, it will be a PE class with the wow factor!