With over 21.6 million vehicles hitting the road during the school holiday surge*, asmodee, the UK’s leading tabletop games publisher and distributor is teaming up with Welcome Break South Mimms to host a one-day pop-up play event, helping travelers turn a regular break into an opportunity to reconnect and create lasting memories together.
As part of a national pop-up road trip, taking place on Saturday 25th July between 10:00-15:30 at the South Mimms service area, families can stop by and discover a range of quick, travel-friendly games including Dobble Classic, Exploding Kittens: Grab & Game, and new for 2026, CATAN On the Road and DNuP. There will also be limited free Dobble Waterproof giveaways for the first players, so be sure to drop by early before they’re gone.**
Whether visitors are grabbing lunch, stretching their legs or simply taking a well-earned break, the event encourages families to swap ordinary pit stops for game time. Those inspired to purchase asmodee games can head to WHSmiths at the site to continue the fun in the back of the car.
Roger Martin, Marketing Director at asmodee, said: “Summer holidays are all about making memories together and that starts from the moment you set off. Long car journeys with little ones can be challenging, so we wanted to show that even a short motorway stop can become a chance to have fun and enjoy a few minutes of gameplay. Our portable travel games are quick to learn, easy to pack and perfect for families on the move. We hope visitors leave with a new favourite game they can keep playing in the back seat, at their next destination and on future adventures.”
The Welcome Break summer play tour will visit:
Welcome Break South Mimms – 25 July
Welcome Break Rotherham – 1 August
Welcome Break Oxford – 8 August
Welcome Break Warwick – 22 August
Welcome Break Hopwood Park – 29 August
Visitors can simply drop in during the event to join a game, discover new favourites and find inspiration for on-the-road entertainment this summer.
To find the perfect travel size game, to play on the go please visit https://www.asmodee.co.uk/ .