Board game giant asmodee is turning 30 and to celebrate three decades of bringing people together through play, Asmodee is hosting a day-long party at The Outernet on Tottenham Court Road, London, and everyone’s invited.

True to its mission to get “More People Playing More Games More Often,” asmodee is rewarding the first 200 guests who come down to play with one month of free premium access to Board Game Arena, the company’s online platform featuring more than 1,000 board games to enjoy anytime, anywhere.

Expect a full day of fun, community, and celebration in the heart of London, a fitting tribute to 30 years of play, creativity, and connection.

When: Tuesday 21st October
Where: HERE at Outernet – NOW TRENDING, Tottenham Court Road, London, WC2H 8LH
Doors Open: 9:30am – 9:30pm

Their 30th Celebration will be an immersive experience designed to transport everyone into the heart of iconic games such as Dobble, Ticket To Ride and CATAN. Attendees can explore an interactive installation and storytelling that brings the magic of tabletop worlds to life.

This combination of asmodee’s beloved games and the high-tech, immersive atmosphere of The Outernet provides a truly one-of-a-kind experience people won’t want to miss. It’s the perfect mix of fun, innovation, and connection for both longtime fans and curious newcomers alike!

Expect live game demos, a party atmosphere, exclusive giveaways, quests, and special appearances (yes – the Dobble mascot is making a cameo!).
asmodee’s team will be on hand all day to welcome you, play a few rounds, and celebrate 30 years of gaming greatness.

‘This isn’t just a party – it’s a celebration of everything we’ve built together.
Come for the games. Stay for the fun. Be part of the next chapter!’

Come down, join in and experience a multi-sensory adventure