Wood Fired Coffee, a much-loved Australian coffee brand, famous for roasting its beans over real wood fire, has arrived in the UK – bringing with it a slower, more soulful way to enjoy coffee.

Founded by coffee obsessive Mark Pupo, Wood Fired Coffee does things differently. Instead of gas or fast roasting, every batch is carefully slow-roasted over flame, using a custom-built wood roaster fuelled by sustainably sourced hardwoods, resulting in a smoother, richer cup with natural sweetness, lower acidity and layers of deep, flame-kissed flavour. This old-fashioned roasting method – once common, now incredibly rare – allows the beans to develop gently over time.

It’s this dedication to craft that has seen Wood Fired Coffee grow from a small, family-run operation into a cult favourite across Australia, now stocked nationally.

Founder Mark Pupo grew up surrounded by the aroma of freshly brewed coffee – a daily ritual that brought family together.

“Good coffee should never be rushed,” says Mark. “It takes time to make and time to enjoy. When I couldn’t find the flavour, balance and quality I was looking for, I decided to create it myself.”

Rediscovering traditional wood-fired roasting changed everything. “It’s slower and more hands-on, but the reward is incredible. You can genuinely taste the care in every batch.”

Wood Fired Coffee Beans and Ground

Wood Fired Coffee displays a sweet, soft, honey-like flavour blended with hints of subtle caramel and nutty roasted tones. Medium to full body richness, it has memorable finishing flavours of bittersweet chocolate and a touch of malt.

South America Arabia Beans: Cocoa, butter, nutty chocolate flavours.
Africa Arabica Beans: Tea, lemon and subtle fruit flavours.
Southeast Asia Robusta Beans: Smooth, silky with chocolate flavours.

Priced from £13.99, available to buy from: https://www.woodfiredcoffee.co.uk/collections