Bella Italia is kicking off 2026 by bringing back one of its most-loved January traditions – the return of its iconic £5 Pasta bowls.

A true fan favourite, this annual ritual has become the moment pasta lovers look forward to all year, as Bella Italia once again lays claim to January as the home of pasta.

From now to 29th January, guests can enjoy most pasta dishes from Bella Italia’s à la carte menu for just £5, with savings of up to £10 per bowl on many of the brand’s most popular recipes.

Available every day, the offer invites guests old and new to celebrate the simple joy of great pasta at unbeatable value.

At Bella Italia, pasta reigns supreme, transformed into an icon of vibrant flavour with limitless options, from timeless classics to exciting new creations. Whether it’s a rich, comforting sauce or a perfectly balanced traditional recipe, every bowl is crafted to make pasta the undisputed star of the table.

Selected dishes including Gamberoni, Beef Tortellini, Marco Polo, and Bella Italia’s Signature pasta dishes are available with a £2.49 supplement, offering guests the chance to elevate their experience while still enjoying exceptional savings.

Bella Italia continues to champion bold flavours, generous portions, and a menu designed around the love of pasta – making January not just more affordable, but something to truly look forward to.

A Bella Italia spokesperson said: “£5 Pasta has become a real January ritual for our guests, it’s something people look forward to and ask us about every year. As the home of pasta, January is our moment to shine. We love welcoming guests back to enjoy their favourite bowls, try something new, and celebrate pasta in all its wonderful forms. It’s comfort, flavour, and great value, exactly when people want it most.”

The promotion is available from 12 noon every day at participating Bella Italia restaurants across the UK, making it perfect for relaxed lunches, cosy dinners, and affordable moments of indulgence throughout the month.

With over 70 restaurants nationwide, Bella Italia continues to put pasta at the heart of everything it does and this January, that commitment is served up for just £5 a bowl.

The £5 Pasta promotion runs from 6th January to 29th January 2026, every day, at the majority of Bella Italia restaurants.

For more information, full terms and conditions, or to book a table, visit BellaItalia.co.uk