Ben and Dan Ritsema, founders of Cranes Drinks entered Dragons’ Den
Ben and Dan Ritsema, twin brothers and founders of Cranes Drinks, entered Dragons’ Den with the hope of securing investment for their innovative drinks brand. Cranes produce a portfolio of award-winning drinks, including a range of naturally light fruit ciders, Cranberry & Blood Orange Liqueur and a recently launched Cranberry Gin.
“Our time in the den was nerve racking, but an experience we will never forget and have taken some valuable advice from. We think we held our own in the Den, but we will let you all decide” said Dan Ritsema, Co-Founders of Cranes Drinks LTD.
Cranes was unable to entice the Dragons to invest.
Ben Ritsema, Co-Founders of Cranes Drinks LTD commented “An investment from one of the Dragons would have been amazing, but with the growth we are already seeing, we are sure Cranes can thrive and continue to develop.”
Since Dragons’ Den Cranes full portfolio is launching onto Ocado and the liqueur and gin are available on Amazon. Also Cranes Ciders are available in Asda nationally, East of England Co-op and select Morrisons stores across East Anglia.