Creative Pod gets behind International Men’s Day with it’s ‘Pull your finger out!’ campaign
Creative Pod, the Crawley based full-service marketing agency, today announced incentivised ‘well man’ checks for all its clients, to mark International Men’s Day. The campaign encourages all of the agency’s clients to ‘pull their finger out’ and seek a well man check, as part of the International Men’s Day initiative, which seeks to raise awareness of men’s health issues, whilst having some serious fun! And as a reward, all willing participants, will receive £100 off their monthly retainer and donated to a men’s charity of their choice.
International Men’s Day (IMD) is a global day of observance held every year in more than 60 countries around the globe. It invites every man, woman, girl and boy in the world to come together and celebrate men and boys in all their diversity. It aims to address some of the issues facing men and boys, which includes (amongst others) the high male suicide rate, men’s health (including male cancers), shorter life expectancy and workplace deaths
For those of you that aren’t aware, a ‘well man’ check is an essential male health screening, which tests for liver and kidneys, cholesterol, diabetes, red and white blood cells as well as iron status and testosterone. However, the big one, which strikes fear in most men, is the prostate check. So again, as part of this, Creative Pod are here to break down some barriers to inform you, that there’s no need to recoil anymore, as more often than not, it’s all taken care of with a blood test!
The novel idea, originally thought up by agency CEO, Matt Turner, who is well known for a creative idea, is part of a wider initiative to always provide value to his clients, whilst encouraging them to ‘pull their finger out’ and look after themselves:
Matt Turner, CEO of Creative Pod, said: “Just because we’re a marketing agency, doesn’t just mean that providing ‘value’ can only extend to completing our marketing objectives. At Creative Pod, we care about our clients and cherish the long-standing relationships we have with many of them. So surely if we’re able to encourage one of our clients to get checked and if it saves a life, that provides the best ‘value’ in the world. Regardless of the fact, we’re a marketing agency!”
Men’s health issues are not defined by age, nor industry, and in particular, the issues amongst men in the creative industries are on the rise. With a study conducted in Australia, by Never Not Creative, found that 56% of those working in the creative industries, showed mild to severe levels on the depression scale. With 1 in 4 showing severe signs of anxiety.
Matt Turner, CEO of Creative Pod, concluded: “The rise in men’s health issues, regardless of age, cannot be ignored. We work with a range of ages and industries, so this is more of a duty of care. Plus, we’re all about having a bit of fun with our campaigns, so if we can be a bit cheeky, whilst raising awareness, then that’s a bonus!”
Creative Pod, who have been running since 2006 and is headed up by CEO Matt Turner, who is passionate about philanthropy and is a loyal patron and supporter of Chestnut Tree House, as well as the original founder of Young Start Up Talent, a competition, which aims to help 16-25-year-old entrepreneurs, make their dreams a reality. The agency itself has earned itself numerous accolades in the community space, including; Responsible Business of the Year (Sussex Business Awards), Outstanding Long-Term Support (Chestnut Tree House Business Awards) and the British Chamber of Commerce’s Business in the Community.
Find out more about how you can get involved in the campaign here: https://www.creativepod.uk.com/post/international-mens-day-2019