A new study, by StandOut CV, has analysed 784,444 customer reviews on Google Maps to reveal the best and worst cities in the UK for customer service by highlighting the frequency of positive and negative comments left by customers. The full list of phrases and words analysed can be found in the methodology.

The analysis reviewed a variety of industries which included B&Bs, barbers, bars, cafés, gyms, hairdressers, restaurants, plumbers, shops and supermarkets to reveal how many times positive and negative phrases were used.

The full results and findings of the study can be found here: https://standout-cv.com/uk-best-and-worst-customer-service

UK Cities with the Rudest Staff:

Relative to the number of reviews left per city, the analysis found the city of Westminster to have the highest proportion of customer service reviews where 2.42% of business reviews contained negative comments from customers, followed by London (2.41%), and Birmingham (2.3%).

Overall, the percentages for negative comments was found to be far lower than the percentages of reviews containing positive comments, indicating Brits are more likely to leave positive comments online than slate staff.