The partnership launches with four co-branded bundles, each pairing a Freddie’s Flowers seasonal arrangement with a signature Cutter & Squidge bake. The range spans £48.99 to £69.99: Pigment Crush and Afternoon Tea Signature Gift with Vase (£67.99), Watercolour Sketch and Ultimate Fudge Brownies Gift Set (£48.99), Painterly Pink and Victoria Sponge Ultimate Collection (£67.99), and Pastel Palette and Birthday Treatbox Edit (£69.99). All four bundles arrive in letterbox-friendly packaging and are available nationwide and in-store at Soho now.
The Pigment Crush and Watercolour Sketch bundles will also feature as upgrade deliveries for existing Cutter & Squidge gift subscribers during June, replacing the standard monthly delivery at no additional cost.
Annabel and Emily Lui, Co-Founders of Cutter & Squidge comment: “At Cutter & Squidge, we’ve always believed a great gift should feel like a moment – something that stops you in your tracks the second it arrives. Flowers and cake feels like a natural collaboration. We wanted to create something that felt genuinely special from the moment it lands on your doorstep: the colours, the scent, the anticipation of opening it. Freddie’s Flowers are as obsessive about their craft as we are about ours, and that’s exactly the kind of partnership we wanted to build. Bloom + Bake is just the beginning.”
The announcement also marks the launch of Friends of Cutter & Squidge – a permanent destination on the Cutter & Squidge website showcasing a curated selection of brand partnerships. The programme unites like-minded brands that share Cutter & Squidge’s commitment to uncompromising quality and design. Freddie’s Flowers joins as a founding always-on partner – available year-round at cutterandsquidge.com/friends-of-cs with ‘Let Freddie Choose Gift Bundles’, and launching just in time for summer with the limited-edition Bloom + Bake campaign range, available May through August. Further Friends of Cutter & Squidge partners will be announced throughout 2026 and 2027.
Bloom + Bake exclusive bundles with Freddie’s Flowers start from £48.99 and are available to pre-order.