Disaronno celebrates Disaronno Day with ‘The Longest Shift’
In celebration of Disaronno Day on 19th April, Disaronno – the world’s favourite Italian liqueur – will be celebrating by activating a global event; “The Longest Shift”. Partnering with a series of bars around the world, Disaronno Day will also be celebrated in the UK, with events taking place at The Gibson in London and Panda & Sons in Edinburgh.
Striking a balance between centuries-old tradition and a future-focused, innovative approach, Disaronno will be coordinating a 24-hour bar shift that will see bartenders and consumers raise a glass to Disaronno Day across the globe. From Auckland to Los Angeles, the event will be celebrated at 7.30pm in every time zone, with The Gibson in East London, and Panda & Sons being the UK’s chosen hosts.
Drinkers will be able to pick their tipple from an exclusive custom drink list crafted by Disaronno, featuring the Smoke and Salt Sour, a rich cocktail that combines classic ingredients with chocolate protein, lemon juice and coffee Amaro foam, and the Kernel Mustard, which contains a punchy blend of red wine and mustard liqueur amongst other more traditional flavours.
Disaronno ambassador Rod Eslamieh will be joining staff at The Gibson to help provide the perfect serve on the day. He said “What better way to celebrate Disaronno day than enjoying a glass of the ever-iconic and versatile Disaronno. Whether enjoyed simply on the rocks, or with a little more decadence, there’s a perfect serve for everyone.”
With “The Longest Shift” celebration starting at 7.30pm, The Gibson will be joining in with bars across the globe in cities including Shanghai, Moscow, Athens, Amsterdam, Brussels, Milan, Berlin, Madrid, London, Cape Town, New York and Montreal, with a full-on 24-hour bar shift.
Both The Gibson and Panda & Sons will be open for Disaronno Day on April 19 from 5pm through until close, with Disaronno Ambassadors on site to create drinks from the custom cocktail list.