FUJIFILM has announced the return of its complimentary Arctic Adventure photo experience at FUJIFILM The House of Photography.

The interactive experience is taking over the brand’s London flagship store’s first floor from 4th November 2023 – 25th February 2024. Visitors to the FUJIFILM House of Photography’s free experience will walk through a series of stunning arctic moments, designed to be the perfect photo opportunity.

Guests will commence their Arctic expedition by following the pathways of the Polar Express snow wall. Once they’ve reached the icy mountain peak, visitors will arrive at a kaleidoscope ice feature, a reflective cavern made of mirrors perfect for snapping selfies.

Next, an ice crevasse made from translucent flutes illuminates the path for explorers to journey through the icy mountains, lending itself to a dreamy photo opportunity ready to be captured on the display devices or on personal mobile phones.

Look to the side and explorers will find a crack in an ice wall. Cracking sounds fill the room as guests peer closer through a FUJIFILM digital camera to uncover a hidden world – perhaps spotting a fishing boat or huddle of penguins.

An installation favourite, the iridescent light wall is back again this year. Jump in and create tri colour shadows in this playful area.

But there’s still more lighting wonder to come, as guests walk beneath our northern lights to reach the summit – or at least the closest you’ll find south of Stockholm.

Finally, brave explorers will encounter yeti’s den. Dive in to get interactive with the biggest, furriest pair of feet you’ll ever see! At the end of expedition, explorers will see the peak of the mountain where they can be photographed next to a flagpole, marking the end of the summit.

Visitors are encouraged to freeze their experience in time through FUJIFILM’s extensive range of photo solutions. Browse the X Series, GFX System and INSTAX products, create professional print gifts and Christmas cards of festive images, as well as find convenient print kiosks dotted throughout the experience to bring their photos to life instantly.

Entry is free at The House of Photography, 8-9 Long Acre, London WC2E 9LH. For more information, please visit https://www.FUJIFILM-houseofphotography.com/.