Galliard Homes has launched TCRW in the heart of London’s West End, a landmark residential-led regeneration project fronting onto Oxford Street which will provide 92 private sale premium apartments and penthouses, 74,675 sqft of accommodation, situated above the new Tottenham Court Road Crossrail Interchange. TCRW is complete with 9,939 sqft of ground floor luxury retail space, Crossrail entrance and ticket hall and enhanced public realm.

TCRW, an acronym for Tottenham Court Road West, is located on a landmark 0.54-acre development site comprising two new buildings bordered by Oxford Street to the north, Great Chapel Street to the West, Dean Street to the East and Diadem Court to the south.

The masterplan for TCRW was designed by multi-award-winning architectural practice Hawkins\Brown with specification and interior design by Argent Design. TCRW will provide two architecturally contrasting apartment buildings, both with private reception foyers with passenger lifts, accessed from Fareham Street, the boulevard which separates them.

Overlooking Oxford Street the first apartment building is a striking six storey Art Deco landmark, inspired by Lutyen’s 1938 Pantheon building further along Oxford Street, with a glass and polished black reconstituted stone façade with gold decorative paneling. The ornamental gold panels are based on the etched windows of the Victorian-era Bath House Tavern that once stood on Fareham Street.

The Art Deco building will provide 69 studio, one, two and three bedroom apartments, complete with a flagship 7,989 sqft Oxford Street retail unit and separate ground floor entrance (Dean Street) and ticket hall for the new Crossrail interchange.

Overlooking Dean Street the second five storey apartment building has a traditional style ground level glazed brick façade with recessed balconies, light textured brickwork and decorative cladding above, inspired by the historic Georgian townhouses synonymous with adjacent Soho.

The Georgian inspired building will provide 23 one, two and three bedroom apartments and 1,950 sqft of new retail accommodation and kiosks fronting onto Dean Street and Great Chapel Street.

The ground floor retail units and Crossrail interchange will have ceiling heights of up to 28.5 ft (8.7m), providing the apartments on the upper floors of both buildings with the benefit of being in their own separate oasis, highly elevated above street level.

The majority of apartments in the Art Deco building and all in the Georgian inspired building will feature private exterior space ranging from winter garden style covered balconies to extensive sun terraces for the larger apartments and penthouses.

Each apartment will be highly specified and finished, designed to provide state-of-the-art 21st century living in the heart of London’s West End. The design concept and specification for TCRW has been devised by internationally acclaimed interior designer Nicola Fontanella of Argent Design who has created some of the world’s most exclusive homes in London, Miami, Monaco and New York for clients including A-listers Madonna, Guy Ritchie and Naomi Campbell.

All the apartments will have a stylish reception room with full height glazing, feature coffered ceilings, bespoke entertainment unit with large screen smart TV and statement flooring provided by natural Oak one strip hardwood engineered timber. The fully fitted designer kitchens will have high gloss lacquered kitchen cabinets with Quartz stone worktops and Miele integrated appliances. The bedrooms will have bespoke fitted wardrobes and rich, soft tone bedroom carpets, with large format porcelain marble tiled bathrooms with underfloor warming.

Other finishing touches will include Geberit AquaClean remote control bathroom technology, hotel style integrated master switch to turn off TV and lighting on leaving, and the ability to turn on pre-set ‘scene level’ lighting on arrival. The apartments will have optimal WiFi connection, ultra-fast fibre broadband enabled and pre-installed, cabling for Sky Q satellite and terrestrial TV, programmable mood lighting to all principal living areas and bedrooms; and recessed electrical curtain tracks to all windows.

Based around Oxford Street, Regent’s Street and Bond Street, London’s West End is home to over 600 retailers, over 70 leading restaurants, over 40 theatre/cinema venues and six world-class universities. On Oxford Street alone famous brand names include Selfridges, Marks & Spencer, John Lewis, Hakkasan and Nike Town.

Set to become operational between Q1 2020 and Q4 2021, the new Crossrail Interchange at Tottenham Court Road will be one of London’s busiest stations. Dean Street will give access to a new ticket hall and underground station with Turner Prize winning artists featuring inside the station including gold-leaf artwork by Richard Wright and digital artwork by Douglas Gordon.

The interchange will offer access to the Elizabeth Line and the Northern and Central underground lines. The Elizabeth Line will have capacity for up to 24 high speed trains per hour, serving up to 170,000 passengers daily, with Tottenham Court Road providing high speed journeys to Heathrow Airport (28 minutes), Canary Wharf (12 minutes), Bond Street (2 minutes), City of London/Liverpool Street (5 minutes) and Stratford (14 minutes).

Stephen Conway, Executive Chairman of Galliard Homes says: “Built in 1927 Chiltern Court at Baker Street was London’s first integrated residential, retail and underground scheme. Almost 100 years later Galliard’s new integrated scheme at TCRW will offer discerning buyers a cutting edge 21st Century version of the same concept with all the benefits that regeneration and Crossrail will bring. TCRW represents an exceptional and rare investment and lifestyle opportunity.”

Don O Sullivan, Chief Executive of Galliard Homes says: “TCRW will provide world class apartments in an unrivalled location off Oxford Street in the heart of London’s West End. Galliard’s new apartment buildings are integrated with the Crossrail Interchange offering residents easy access to London Heathrow, Canary Wharf and locations such as Bond Street and Liverpool Street. The average apartment size is 811 sqft, providing homes ideal for either end use, pied-à-terre’s or rental investments.”