Healthy food map launched to show best local restaurants as part of Where Walworth Eats campaign
The interactive map shows the best local restaurants for healthy food on and around the Walworth road in Southwark as part of a wider campaign to promote food businesses in the area.
Chefs and waiting staff of Costa Azul. Photo by Veronica Otero.
Run by London College of Communication, UAL, with support from Southwark Council, the Where Walworth Eats campaign has launched an interactive map to show the best places to eat and find healthy food in the area.
The map aims to highlight the many different cuisines and cultures that can be found in Elephant and Castle and will be available online and in print to students at the college as well as to people working in the area.
Where Walworth Eats has also helped local restaurants market their businesses with free creative work, from photography to social media and web marketing.
Student or graduate photographers from the college took high quality photos of the businesses, ranging from exterior and interior shots to food photography. These images were then used for websites and social media channels.
Following photography, digital assistants helped the businesses with setting up or refreshing their online listings through Google My Business. Google My Business is an Internet-based service that enables business owners to improve their visibility in online search results.
Nearly half (28) of all the businesses contacted signed up for creative work, the majority of whom (27) worked with the campaign. 25 businesses were photographed and offered help with improving their online presence.
Gill Henderson, Cultural and Communities Partnerships Manager at London College of Communication said: “We’re delighted that Southwark Council have awarded us funding to support this mapping project.
“Where Walworth Eats is inspired by the cafes, shops and restaurants in and around Walworth road, from Colombian to Thai with everything in between.
“We hope that the businesses will find our photography and online support helpful in expanding their customer base, and that students and Walworth residents will enjoy using the map to explore the many healthy choices on the menu.”
Councillor Stephanie Cryan, Cabinet Member for Jobs, Business and Innovation at Southwark Council, said: “This is a wonderful example of the kind of project the High Street Fund was designed to support. It is innovative, promotes local businesses and highlights the cultural diversity of the area, while also complementing the council’s own policies of encouraging a healthier lifestyle.”
The map will be available at the launch night of EMERGENCE, an exhibition and events programme presented by the Design School at London College of Communication, UAL, held as part of London Design Festival 2019.
The launch night takes place Thursday, 19 September and is free and open to all.