With BBQ season in full swing, picnics filling the calendar and afternoons spent grazing in the sunshine, Jacob’s is serving up the perfect snack companion with the launch of its brand-new Jacob’s Bites Sea Salt & Malt Vinegar flavour.

Baked for a light and crunchy texture, the crackers are generously seasoned with a classic duo of sea salt and tangy malt vinegar flavour, bringing a bold, zingy twist to every bite. Whether paired with your favourite dip, added to a grazing board, or packed for days out, they’re a crowd-pleaser for every snacking occasion.

Bringing one of the UK’s most popular crisp flavour combinations to its growing Jacob’s Bites range, the new flavour joins the existing Jacob’s Bites range, which includes Mature Cheddar & Caramelised Onion, Red Leicester, Sweet Chilli & Sour Cream, and Smoked Paprika.

Jacob’s Bites Sea Salt & Malt Vinegar will be available from Monday 6th July in Waitrose, Sainsbury’s, Tesco, Morrisons, Asda, Co-op, Ocado, Iceland, SPAR, Home Bargains and B&M (RRP £2).