We’re all going on a summer holiday despite the current ‘cost of the living crisis’ and London is the top city staycation destination, according to a new travel report out today by Travelodge.

Research findings have revealed that the majority (63%) of Britons have booked a summer holiday this year which is a 50% increase from the number of Britons (42%) that went away in the summer of 2022.

Nearly three quarters (72%) of these holidaymakers have opted to holiday on British shores this summer, with London being the top destination to discover what makes Great Britain so Great!

It’s no wonder that London is crowned the top 2023 city staycation destination for British holidaymakers this summer. England’s capital city, that recently was festooned with Union Jacks for the King’s Coronation and well known for its famous landmarks Big Ben, Tower Bridge and Buckingham Palace and the plentiful renowned Museums and art galleries – with its vibrant culture of shopping, Michelin starred restaurants, trendy bars and cafes, all making it the nations favourite.

Interestingly Britons are extending their length of holiday from an average of three days to five days and they are spending nearly double the amount of money on their British summer holiday this year compared to 2022. This year, Staycationers are splashing out on average £1011.30 for their holiday in London. Whereas last year they spent on average £513.13.

The report also revealed that nearly a quarter (24%) of Britons are also breaking up their traditional two week holiday into multiple breaks throughout the year and taking two staycation during the summer months. Collectively Britons are set to spend £20 billion holidaying at home, with London crowned as their top city destination.

These findings have been revealed in the latest segment of the 2023 Travelodge Travel Index. This study surveyed 2,000 British adults to seek their holiday plans for this summer.

Key findings from this report also revealed that 25% of Britons reported that a summer holiday is one of the few things in life that they refuse to cut back on.

Four out of ten (41%) of savvy Britons revealed in the study that they are making the most of Britain’s holiday hotspots and have created bespoke two centre holiday packages. By staying at two different locations as part of one holiday they can have two different experiences. This could include either a coastal / seaside holiday with either a rural escape or a city break.

The report also revealed that we are a nation that loves to be at the seaside as 43% of Britons are taking their summer holiday at a UK coastal destination this year.

With over 250 miles of coastline and 300 beaches to explore, Cornwall tops the 2023 top summer holiday staycation destinations chart. Devon takes second place with its 120 beaches and the gorgeous Jurassic Coast. Third place is taken by The Isle of White, the UK’s island paradise – which spans 13 miles north to south and 27 miles east to west. The island has been crowned a UNESCO Biosphere and offers 57 miles of coastline and over 20 stunning beaches

The jewel of our national heritage, the British countryside is the second most popular type of summer holiday with a quarter (25%) of Britons opting for a rural break. The Lake District, with its rugged, alpine-like region of lakes, mountains and valleys interspersed with chocolate-box villages, hideaway pubs and secrete mountain trails comes in as the top rural destination for holidaymakers this summer. North Wales, which inhabits Snowdonia National Park, waterfalls, sea views and gothic architecture comes in at number two and making up the top three is the Scottish Highlands with its mountainous and mysterious surroundings overlooked by the ruins of mediaeval Urquhart Castle and famously known for mythical monster “Nessie”.

A fifth (20%) of Britons are taking a UK city break this summer and visiting one of our capital cities – which are all very different. London, Edinburgh and Cardiff top the city break holiday destinations charts.