London & Partners has teamed up with Fever, the global live entertainment discovery platform behind popular experiences including Candlelight Concerts, The FRIENDS™ Experience, Jurassic World: The Exhibition – and opening later this month, TimeWalk The Exhibition at Immerse LDN – as an Experience Economy Growth Partner. The collaboration will help more world-class experience creators to launch, grow and reach new audiences in the capital.
The announcement forms part of London & Partners’ wider commitment to growing the capital’s experience economy, a key growth sector in the London Growth Plan, by supporting experience companies to establish, grow and reach new audiences in the city.
Through the partnership, London & Partners and Fever will bring together industry leaders, share market insights, support international operators considering London, and connect creators with the venues, audiences, and ticketing expertise they need to launch and grow. It is one of a number of ways London & Partners is working with industry to support wider growth across the experience economy.
That wider work comes as cities around the world compete for the next generation of live, cultural, and immersive experiences. Spanning, hospitality, culture, events and tourism, the experience economy is worth $5.2 trillion globally, contributing more than £130 billion to the UK economy, and could see almost £10 billion invested in London over the next decade.
Simon McCaugherty, Director of Experience Economy at London & Partners, said: “If you are a creator looking to bring an experience to London, partnerships like this make it easier to land, grow, and succeed. From finding the right venue and reaching the right audiences, to getting marketing and ticketing right, this work is often behind the scenes, but crucial to making London the top choice for the next generation of experience creators.”
Sana Ali Aamir, General Manager for Fever and Secret Media Network in Europe said: “Announcing our partnership with London & Partners is a great moment for Fever in the UK. London is a cultural melting pot which competes on a global scale for the best experiences, making it a key location for us. By combining Fever’s understanding of what audiences want and where the industry is heading with London & Partners’ comprehensive knowledge of the London ecosystem, we’re looking forward to helping more creators choose London as the home for their next world-class experience.”