Bagel experts, B Bagel is fueling London’s runners this January with free bagels in exchange for PBs.
Seasoned runners and those lacing up their trainers for the first time will be able to claim a free bagel if they can hit a PB over any distance. All they have to do is share a screenshot of the run from their running app, including proof it is a PB, with B Bagel on social media. The doughy delight of their choice can then be claimed in one of their seven London shops, using the B Bagel app.
Part of their London Runs on Bagels campaign, the bagel lovers have also worked with long distance runner, marathoner and content creator Becky Briggs to host an event with her running community, That’s Hot and pick a special menu, live throughout January, to demonstrate just how well bagels work as a running fuel.
The London Runs on Bagels Menu contains three of B Bagel’s bestsellers that are perfect fuel pre or post run. Bagels are generally high in carbohydrates and proteins, meaning a slow release of energy throughout your training and fuel all the way to the finish line.
B Bagel’s much-loved bagels are baked in-house daily using a closely guarded dough recipe to achieve the signature crusty-outside, chewy-inside texture.
The three bagels that are part of the London Run’s on Bagels menu and are available in B Bagel’s seven London shops include:
Chicken Avocado
Chicken breast, avocado, tomato, parmesan, olive tapenade + basil mayo
Macro: 31g Protein, 64g Carbohydrate
Salmon & Cream Cheese
(with the option to add avocado or swap it for cream cheese for a dairy free choice)
Macro: 21g Protein 62g Carbohydrate
New York New York
Roasted turkey breast, coleslaw, mustard mayo and pickles
Macro: 26g Protein 69g Carbohydrate
B Bagel and Becky’s running community – That’s Hot – will also host a joint run on Sunday 11th January. Leaving from B Bagel’s Tottenham Court Road Shop at 10am, runners should meet at 9.30am at 94 Tottenham Ct Rd, London W1T 4TN.
Those taking part will receive a free bagel and hot drink to re-fuel after a 5km around Regent’s Park led by Becky. For more details and to sign up, head to That’s Hot’s Instagram page – https://www.instagram.com/thats_hot_est.2025/?hl=en.
Full details on the London Runs on Bagels campaign can be found on B Bagel’s website, Instagram, Tik Tok or instore.