Veo, the UK’s most sustainable online marketplace, has reported an increase in the demand for eco-friendly sex toys in the run up to this Valentine’s Day proving that sustainability isn’t just about preconceived ‘ponchos and hemp’ connotations anymore!

Veo has seen a 258% month-on-month growth in sales for some products, with a 3,500% increase in search for their sustainable sexual health collections over the last 12 months. This comes as part of the sexual wellness market projected to reach £92 billion by 2026, with sustainable and ethical products seeing the fastest growth- as shoppers opt for recycled and recyclable, bioplastic and natural materials.

Sustainable sex toys do not use single use plastics, disposable batteries or non-recyclable packaging. The Natural Love Company and Love Not War, both stocked on Veo, celebrate sensuality with a curated selection of plastic-free sustainable sex toys made from recycled aluminium and silicone, plus rechargeable, and using vegan-friendly lubricants, cleaners, and massage oils designed for ultimate pleasure and enjoyment.

Across the Veo social channels, the ‘unboxing’ of the Love Not War products on TikTok are their biggest viewed series to date with over 70,000 views.

Joe Darwen, founder and CEO at Veo comments “The rise in sales and searches in this product category represents a more modern approach to sustainability which encompasses all aspects of your everyday life. Veo doesn’t want you to compromise on ethics when it comes to your lifestyle (or pleasure) so we offer sustainable swaps for all your personal needs.”