Maslow’s, the collection of thoughtfully curated members’ houses designed to infuse wellbeing into the working day, opens today its third location, Maslow’s Kensington. Located within The Kensington Building on Wrights Lane, the new 30,000 sq ft destination from the team behind Mortimer House in Fitzrovia and 1 Warwick in Soho, represents a significant evolution of the members club experience, creating a destination where professional performance and personal wellbeing exist in harmony.
Situated in a neighbourhood quietly establishing itself as London’s wellness capital, combining specialised clinics, luxury fitness clubs and medical spas, the opening marks Maslow’s first West London location. Rather than treating wellness as a perk or afterthought, every aspect of the House has been created to support focus, energy and long-term health throughout the day.
Guy Ivesha, Founder and CEO of Maslow’s, led the redevelopment of The Plaza Hotel in New York before founding Maslow’s in 2017. For him, Kensington represents the culmination of a decade-long ambition: “We created Maslow’s Kensington in response to a shift we’re seeing in how people want to work and live. Too often, wellbeing exists separately from the working day, something people try to fit in before work, during lunch or afterwards.”
Fitness and Wellbeing Embedded Into Everyday Life
At the heart of the House is a next-generation fitness and wellbeing offering designed to fit around busy schedules rather than compete with them. Built around 15, 30, 45 and 60-minute wellbeing rituals, the programme makes it possible for even the busiest professionals to integrate movement, recovery and mindfulness into the working week. Offerings include reformer Pilates, strength and conditioning, TRX, breathwork, sound healing, running clubs and restorative movement sessions, alongside a programme of complimentary wellbeing treatments, workshops and longevity-focused experiences.
The members only gym features premium Technogym Artis cardio equipment, a fully customised Paragon x Gym80 strength training line and a dedicated movement studio equipped with Balanced Body reformers. Performance diagnostic tracking tools including Technogym Checkup and InBody assessments allow members to monitor fitness, recovery and health metrics as part of an integrated approach to wellbeing.
Launch programming for June includes weekly Maslow’s Run Club sessions with former Great Britain athlete Georgia Francis, reformer and mat Pilates classes, guided breathwork workshops with BREAFLEX, immersive sound bath reset experiences with both Selia Sound and Lolo Sound, and a series of member mixers and recovery-focused events.
Introducing Oria: Eating Well, Every Day
Further reinforcing Maslow’s wellbeing-led philosophy is Oria by Maslow’s, the new nutrition-led café concept led by Head Chef Talia Trup. The menu has been developed in collaboration with dieticians Uniquely Health, making healthy choices intuitive rather than restrictive.
Designed to support energy, focus and long-term wellbeing throughout the working day, Oria’s menu centres on seasonal produce, whole foods and functional nutrition, with no refined sugars and an emphasis on unprocessed ingredients. Performance-driven drinks are also served throughout the day, including lion’s mane coffee, kombucha, cold-pressed immunity shots and nutrient-rich smoothies designed to support energy, digestion and recovery.
A House Designed Around Human Performance
Spanning the ground and first floors of The Kensington Building, Maslow’s Kensington offers a hospitality-led environment combining social spaces, studios & gym, shared workspaces, private studies, and meeting rooms.
Led by Mehrai Design with final styling and art curation by Studio Mercy, the interiors have been informed by psychology, neuroaesthetics and human-centred design principles. Natural daylight floods the building through four-metre-high windows, all of which feature operable fresh-air panels, allowing members access to natural ventilation throughout the day.
A sculptural spiral staircase encourages movement throughout the day, while a series of flexible spaces – the Pied à Terre, the Living Room, the Den – allow members to transition seamlessly between focused work, collaboration and social interaction.