The scent of sweet victory (and cinnamon) is in the air because fans of the latest social media craze, Alpro’s Cinnamon Roll Barista Flavour, can finally immerse themselves in a full cinnamon sensory experience. After capturing the attention of cinnamon lovers nationwide, Alpro is turning its talked about flavour into a full-blown experience: The House of Cinnamon Roll – a three-day celebration dedicated to the nation’s newest limited-edition flavour obsession.

From November 12th to 14th, The House of Cinnamon Roll will transform a bustling corner of Shoreditch high street into a cinnamon haven where fans can sip, sample and savour Alpro’s most autumnal creation yet. Step through the doors and you’ll discover a space bursting with warm aromas, social-worthy moments, and plenty of cinnamon-rolled surprises.

Inside, guests can expect a flavour-filled journey through all things cinnamon. From barista-inspired creations to unexpected, cinnamon-rolled moments, every corner offers something to discover — but we won’t spoil all the surprises. Let’s just say, you’ll want your camera (and your appetite) ready.

As evening falls, the space shifts from a vibrant café to a cinnamon-fuelled vibe as a live DJ will soundtrack cinnamon-infused cocktails and mocktails with an Alpro twist.

“We’ve seen the love (and the FOAM-O) for our Cinnamon Roll flavour all over social media,” said Jon Ruberry, Marketing Category Director at Alpro UK. “So, we wanted to create a space that brings that energy to life. The House of Cinnamon Roll is a celebration of flavour, fun and community – everything Alpro stands for – and we can’t wait to welcome fans to experience it.”

Whether you’re a die-hard cinnamon fan or just about the limited-edition surprises in-store, The House of Cinnamon Roll is the place to be (and get cosy) this autumn. Don’t let this moment roll past – it’s time to get your swirl on.

*The House is open from 13.00 – 17.00 on the 12th November and from 08.00 – 17.00 on the 13th and 14th November, with cocktail (and mocktail!) hour** across 12th-14th from 17.00 to 20.00.