Tata Consultancy Services (TCS), in partnership with Neurun, today announced the launch of the enhanced TCS RunConcierge for the 2026 TCS London Marathon. Designed to be every marathon-goer’s indispensable guide, this AI-powered, map-based platform acts as the event’s digital brain — providing runners, spectators and supporters with a single trusted source of verified, event-specific information.
The TCS London Marathon is one of the world’s most iconic mass participation events, with more than 56,000 runners crossing the finish line in 2025 and hundreds of thousands of spectators lining the 26.2-mile route. With so many people navigating London on race weekend, getting the right information at the right time is essential. TCS RunConcierge is designed to help simplify that experience by bringing together official guidance, real-time route support, and course information on one easy-to-use platform, with a newly optimised mobile UI/UX enhancing user engagement.
Following successful deployments at the TCS Sydney Marathon and TCS New York City Marathon, the platform has been upgraded for its London debut and now leverages the latest Google Gemini models to deliver faster, more accurate, and more context-aware responses. This ensures that whether a user is asking about start-line logistics, the nearest hydration station, or the best family-friendly viewing spot, they receive instant and reliable guidance.
Key new features and enhancements for the 2026 TCS London Marathon include:
Smarter, faster AI-powered guidance: Powered by the latest Gemini models, the platform delivers faster, more relevant answers and now suggests three personalised follow-up questions, while new voice mode activation enables hands-free use on the move.
Real-time navigation: Users can see their current location on the map, ask for directions to key event locations, and access pre-loaded routes with direct Google Maps navigation links.
Interactive 3D course exploration: The immersive 3D map includes an elevation tracker and real-time road closure information to help runners plan their strategy and spectators navigate the city more confidently.
Enhanced global accessibility: Language support has expanded from 6 to around 60 languages, making the platform more accessible to both international and local audiences.
Deeper, contextual conversations: The chat experience is now enriched with contextually surfaced YouTube content, giving users additional visual guidance and information within the conversation.
The partnership between TCS and Neurun is built on a foundation of continuous innovation. New backend capabilities include a self-serve admin portal that allows event organisers to now manage RunConcierge independently, as well as a unique internal AI agent that QA-tests the platform to help maintain content quality and identify improvements.
Vinay Singhvi, Head, UK & Ireland, Tata Consultancy Services, said, “The TCS London Marathon is a monumental event, and our goal is to use technology to make that experience as seamless and enjoyable as possible. Our partnership with Neurun allows us to innovate at pace, and the enhanced TCS RunConcierge is a prime example of how we are using AI to solve complex logistical challenges, providing runners and spectators with a trusted companion for the moments that matter most.”
Cade Netscher, Founder, Neurun, said, “Our partnership with TCS has been instrumental in scaling the RunConcierge from a concept into a vital tool for the world’s most prestigious marathons. For London, we’ve integrated the latest AI advancements to create our most powerful and user-friendly version yet. We are excited to see how it helps thousands of people enjoy a more connected and stress-free marathon weekend.”
The TCS RunConcierge is now live and available for all 2026 TCS London Marathon participants and spectators.