A new partnership between Miconex and GiftRound will simplify group collecting for the Gift Brixton gift card in time for the end of the school year.
From today, people will be able to set up a group collection for the Gift Brixton card online and redeem as a digital Gift Brixton card, fee-free.
Once the GiftRound collection closes, the digital Gift Brixton card can be sent directly to the organiser with a printable gift card, or directly to the recipient with a link to messages from the contributors. Collections can also be split across multiple gifts/recipients.
Gift Brixton is led by Brixton BID, with Brixton Brewery, Morleys Department Store and Brixton Village sponsoring the initiative which is designed to drive footfall and spend to Brixton businesses. Over 70 local businesses accept the card including big brands like M&S, Turtle May and Specsavers, and indies like Kricket, Diverse Gifts and Brixton House.
The ability to group collect for Gift Brixton arrives just in time for the end of term teacher gifting season. With an estimated 4.5m children in state funded primary schools in the UK and parents spending an average of £9.06 on teacher gifts, over £4m is spent on teacher gifts at the end of term, and again at Christmas, if just 10% of families buy a gift for a teacher.
The partnership between Miconex and GiftRound will enable group collecting for over 90+ Town & City Gift Card programmes in the UK. Miconex announced over £24m in local gift card sales across its network in 2025, a 60% increase on 2024 as shoppers make the move to local gift cards to show support for local businesses.
Group collecting platform GiftRound reports that the average contribution to a teacher gift on their platform is £10, with an average overall teacher collection value of £145. The tech firm was founded in 2018, giving people an easy, fee-free way to collect money for various occasions including leaving gifts, new babies, weddings and teacher gifts.
Over 175,000 collections have been created to date through GiftRound with over £9 million in gift cards/vouchers ordered through the platform.
Gianluca Rizzo, managing director of the Brixton BID said: “Gift Brixton is popular for gifts, rewards and incentives, giving the recipient money to spend with over 70 amazing local businesses. The ability to group collect, gather messages in one place, and send our local gift card easily is a positive development and will be useful for end of term gifts but also wedding gifts, leaving gifts, new baby gifts and more. With over £4m being spent on teacher gifts at the end of term, the more spend we can lock into our economy through the Gift Brixton, the more businesses we can keep open and the more vibrant Brixton will be.”
Craig Forsythe, CEO & founder at GiftRound, said: “Going live with Town & City Gift Cards including Gift Brixton, across 90+ UK towns and cities is exciting. We’re making it easy to group collect for all kinds of occasions, and redeem as a local gift card where the beneficiaries are the local businesses who power our economy. Gifts for teachers is one of our most popular collections and it makes huge sense. Instead of teachers receiving multiple mugs or gift sets, parents can each put a small amount into a collection and the teacher receives the collection as a gift card to buy something they’d really like.”
David O’Neil, chief customer and growth officer at Miconex, said: “Gift Brixton is the ultimate ‘shop local’ gift card, blending unbeatable local choice and unrivalled support for local. It’s fantastic to see this new technology go live in time for the end of term – helping people easily collect money as a group for a teacher’s gift – and gift a teacher the best of local in one gift card.”