On May 28, Vox City Walks (VCW) will go live in London. Timing has been chosen to complement Let’s Do London campaign, as well as half-term, to help bring the city back to life. It’s a new proposition using specially created technology and is the first of its kind globally

• VCW has pioneered a network of walking tours, using the concept of “Hop On, Hop Off” that’s been successfully run by bus tours for decades. The difference is, this is all on foot, so better for the environment, and mental and physical wellbeing. Walks also indicate step count and calories burned.
• The service operates on a circuit of routes and is guided by local experts who bring the city to life with compelling storytelling. There are three different guided walks in London: London Landmarks, West End & Royalty and London By Night. There are also seven self-guided tours included in the price (that work offline): Parks & Palaces, Tower & Thames, Jack The Ripper, The Notting Hill Walk, The Bloomsbury Walk, The Kensington Walk, The City Walk

• Customers can leave a guided walk at any point and use the unique audio and navigation functions within the app to self-guide, before locating their nearest local expert and re-joining when they like. The content is powered by specially created VCW algorithms and GPS technology.
• Pricing is based on either 24/48/72 hours’ access = £25/£29/£32 per adult and £9/£10/£11 per child.  Available in six languages: English, Italian, French, Spanish, German & Chinese.
• Guided walks adhere to Covid-19 safety measures by operating in small socially
  distanced groups and customers use their own mobile phones and headphones as their audio and guiding device.

 Commenting on the launch, John Boulding, CMO of Vox Group: “Each unique and flexible hop-on hop-off escorted walking circuit has been crafted to showcase the very best the capital has to offer, and our friendly local experts will be the perfect companion for the journey. They’ll share their personal experiences of life in London and their intimate knowledge of hidden gems that will elude the casual visitor. The addition of unlimited self-guided sightseeing makes this the best possible way to explore the city.”