The percentage of UK small businesses predicting growth has fallen to 24% – its lowest level for 12-years, with significant downturns in the construction (15%), retail (21%) and hospitality (21%) sectors.
At a time when the country prepares for a ‘Number 10 North’, the north west is the only region where there is a quarter-on-quarter rise in small business growth forecasts (a modest rise from 26% in Q2 to 28% for Q3). Everywhere else in England, the percentage of small businesses predicting growth for the next three months has fallen – and most significantly in the south east (falling from 21% to 16%) and the south west (from 22% to 15%).
London, historically the engine room of small business growth, saw forecasts fall to a twelve-month low of 36% – down from 40% at the start of the year, and 48% in June 2025.
Two years on from the Labour Government taking office in July 2024, the immediate ‘election bounce’ in small business growth forecasts (rising from 30% to 35% between April and July 2024) then went on to fall over four-consecutive quarters. The hint of a slight rally in small business growth outlook last quarter has been followed by a further fall – the biggest single quarterly fall in 18-months (down from 28% in Q2 to 24% this quarter).
Further, the latest July figures from Novuna Business Finance represent the first time since the UK went into Covid lockdown that the percentage of small businesses contracting or struggling to survive (24%) is at the same level as those predicting growth (24%).
The Business Barometer tracking study from Novuna Business Finance goes beyond general feelings of confidence and, instead, every quarter tracks the percentage of small business owners that forecast tangible business growth for the next three months.
The sector picture for July 2026
There was a mixed picture on small business growth forecasts across industry sectors. Whilst manufacturing, transport and IT recorded quarter-on-quarter rises in growth outlook, there were significant falls elsewhere. In the construction sector, the percentage of small businesses predicting growth almost halved to 15% and there were also falls for enterprises in the hospitality (21%) and retail (21%) sectors – ruling out the likelihood of a much-needed ‘feel-good’ bounce from the World Cup and hot weather.
The percentage of small businesses predicting growth by sector
Q3 2026
Q2 2026
Manufacturing
31%
29%
Construction
15%
29%
Retail
21%
38%
Finance and Accounting
34%
45%
Hospitality
21%
25%
IT / telecoms
32%
29%
Media
21%
35%
Medical services
25%
21%
Transport
35%
28%
Agriculture
27%
20%
Jo Morris, Head of Insight at Novuna Business Finance comments: “The latest findings are a concern. Following a quarter-on-quarter slide in small business growth forecasts during 2025, this year promised hope of recovery – with the percentage of small businesses forecasting growth edging up to 28% by the Spring. However, the fall to 24% this quarter is a setback and (excepting the quarter when the UK went into the first Covid lockdown) growth forecasts now stand at their lowest level since the Business Barometer study began in 2014. The position in London is concerning, and small business growth forecasts have fallen across the south.”
“The context of geo-political tensions, rising fuel prices and political uncertainty following the local elections have probably all played out when it comes to small business planning. The one thing small businesses don’t like is uncertainty. At Novuna Business Finance, we remain committed to supporting established businesses as they plan for the future, helping them invest in long-term opportunities that can drive growth, improve operational efficiency and strengthen cash flow. Whilst small business outlook is cautious, the community continues to demonstrate strong resilience. Now is the time for everyone to support SME’s with what they need to create jobs and drive future economic growth.”