Over 8 million mince pies to be eaten during the FIFA World Cup

Typically, the World Cup takes place during the summer months, meaning a huge upsurge in demand for BBQs and ice-cold beers.

But this year, with the tournament taking place between November and December, World Cup favourites of the past will be replaced by more of the food usually eaten over the winter months.

New research from Gophr has uncovered UK adults’ food shopping plans for the first-ever winter World Cup – from the snacks they might want to stock up on, to the delivery slots they’ll want to book up early.

The same-day courier company found that people will be stocking up on artisan cheeses with around 9.6 million cheese boards to be ordered during the tournament.

Using the World Cup as the perfect excuse to indulge, football fans will also be tucking into plenty of traditional Christmas food from mid-November onwards. It won’t be all about the cheese and canapés, though. Gophr’s research suggests there will also be a significant rise in demand for a couple of other Christmas classics.

In addition to the cheese, 8.5 million mince pies and 8 million pigs in blankets will be consumed while the action unfolds.

Supermarkets will see a peak in demand for their services this winter, as shoppers stock up on groceries for both Christmas and the World Cup at the same time. Of the 2,000 people surveyed, 85% stated that they would be planning supermarket shops, especially for the World Cup and Christmas.

While some plan to pre-order their shopping, many don’t foresee themselves being as organised. Gophr found that 14% of UK adults are planning to order last-minute essentials, from stores like Asda and Co-op, on World Cup match days, and maybe even at halftime.

Seb Robert, CEO at Gophr, said: “It’s so interesting and unexpected just how many people are planning to swap out the usual World Cup snacks for more traditional Christmas food. Having the World Cup held this close to Christmas is going to drive up supermarket demand – and will also mean that people will rely on grocery deliveries more than ever.”

“Though we’re bound to see pre-order delivery slots being booked up quicker than usual, we’re likely to see same-day deliveries and last-minute couriers being needed much more frequently too, as people look to stock up on essentials like mince pies on match days.”