You overspent on the latest golden iPhone, pair of Louboutin shoes, or BMW? Don’t feel guilty, science shows you cannot help
You overspent on the latest golden iPhone, pair of Louboutin shoes, or BMW? Don’t feel guilty, science shows you cannot help. So says Diana Derval, neuromarketing expert, contributor for Harvard Business Review and Chair of the market research firm DervalResearch, whose newest findings are rooted