Londoners were left stunned today as Popeyes® brought the taste – and sound – of New Orleans to the capital, turning an ordinary lunch into a full-blown singalong as match-day excitement swept the UK.
Diners at the brand’s newly opened Tottenham Court Road restaurant got more than they bargained for when what looked like everyday staff and customers suddenly burst into song, joined by a live band and full choir.
Within moments, the restaurant transformed into a packed, high-energy celebration, with crowds gathering, singing along and filming the surprise performance on their phones.
The set featured instantly recognisable, terrace-style anthems – the kind we can expect to echo across pubs and living rooms later tonight – tapping into the electric atmosphere building among England fans.
The stunt marks the launch of Popeyes®’ new Cajun Crunch range – inspired by the bold, vibrant flavours of New Orleans, where food and music are always turned all the way up.
Cajun Crunch takes everything people love about Popeyes®’ chicken – from its signature 12-hour marination to its unmistakable shatter crunch coating – and dials it up to the max. Delivering a deeper hit of spice, richer savoury flavour and that world-famous crisp bite, its New Orleans flavour, loud.
What else is on the new menu
A full-flavour line-up built Popeyes®-style:
Cajun Crunch Sandwich & Superstack – Mouthwatering crispy, hand-battered chicken loaded with zesty Cajun citrus heat, smoky Kickback sauce, melted chilli cheese and crunchy slaw in a soft brioche bun
Cajun Crunch Wrap – Shatter Crunch tenders wrapped with a sweet Cajun citrus glaze and fresh slaw for a lighter summer bite
Cajun Crunch Box Meal – The full New Orleans hit: Sandwich, Tenders, Cajun Fries, Hot Honey Dip and a drink
Feast of New Orleans – A big-flavour spread to share with friends and family with chicken, sides, biscuit and dip
Cajun Citrus Wings & Boneless – Juicy wings with a tangy Cajun kick
Freshly made Lemonades – Brand new drinks range launching at Popeyes – Original, Peach and Strawberry freshly made lemonades, perfect for the inevitable summer heatwaves.
Mud Pie Whipz – A taste of Southern indulgence – soft serve Jersey ice cream with brownie pieces and chocolate crumble.
To celebrate the loud, full volume flavour of the range, the brand announces there will be more surprises to come through summer. Today’s flashmob is just the start. Popeyes® will be popping up in unexpected locations across the UK all summer, bringing surprise moments of New Orleans energy to summer spots nationwide.
Tom Crowley, CEO of Popeyes® UK & Ireland, said: “New Orleans doesn’t do subtle – and neither do we. We wanted to bring that same energy to the UK, and today was all about surprising people and turning up the volume when they least expected it. Cajun Crunch is our boldest flavour yet – more spice, more crunch, more attitude – and this is just the start of what we’ve got planned this summer.”
The Cajun Crunch range is available now at Popeyes® restaurants nationwide.