Ritzy Rollerz, the brand-new collectible, vehicle-based children’s toy brand, are hosting a vlogging studio event at Smyths Toy Superstore in Staples Corner this weekend.

Children are invited to visit the store between 10am-3pm on Saturday 7th September to enter the vlogging studio and review products from the Ritzy Rollerz range for the chance to win special prizes.

The Ritzy Rollerz vlogging studio will give children the chance to explore their toy testing skills with the new and exciting Ritzy Rollerz products. Prizes will be awarded throughout the day for impressive toy testing abilities in front of the vlogging studio camera.

Ritzy Rollerz’ newly appointed official toy testers, Reegan Davies and Bella Mills, will also be in attendance. The girls beat off hundreds of hopefuls this summer to be named the ultimate besties and have now taken the role of a lifetime. Reegan and Bella will be on hand to offer children vlogging tips and advice.

The vlogging studio has been created to celebrate the launch of Ritzy Rollerz. The collection of super adorable characters – specifically for children aged 4-7 years who love rolling adventures – features 12 characters who are the best of friends including; Helena Heelz, Donut Dani, Frenchy Braid and Groovy Gaby.

The characters can be collected and customised to fit an individual’s personality. The range also includes three playsets – Heelz on Wheelz Shoe Shop Playset with Helena Heelz, Sprinklez on Wheelz Donut Shop Playset with Donut Dani and Dance n Dazzle Spa Playset with Tori Tada – one of the popular alternative characters.

All TOMY toys are cleverly designed to develop children’s core skills whilst they play. For more information on TOMY please visit www.tomy.com, become a fan at Facebook.com/tomy.toy.uk or follow us on @TomyToysUK.