Brits have gone mad for bikinis, despite snow warnings and plummeting temperatures, according to new data released today.

Fashion brand, I Saw It First has seen searches for ‘bikinis’ increase by a third in the past week alone, with summer-hungry Brits inspired by Love Island’s return to UK television screens.

Following the dating show’s return on 16th January, searches for bikinis shot up by 33% compared to the week prior.

This surprising news comes as the MET Office has warned of a ‘snow bomb’ set to hit the UK next month*, with Brits still keen for swimwear despite overnight temperatures dropping to as low as -9ºC this week.

However, jumping ahead of bikinis as the hottest trend, is ‘blazers’ as the site saw a 43% rise in searches, with customers eager for a smart-casual date night look, inspired by Love Island’s Lana’s olive blazer seen on last Monday night’s episode.

Get the look: Single Breasted Crop Blazer

Was: £40.00 Now: £28.00

Meanwhile new host Maya Jama has been dazzling Brits since her debut on the show, as ‘pink dress’ also saw a huge surge in demand this week, with searches jumping by 29% following Maya’s flirty pink midi dress worn during her Love Island: Aftersun appearance.

And that’s not all… as the brand also saw a spike in searches for co-ords (24%), denim shorts (19%) and corset tops (13%), as the nation sets its sights on warmer climates.

Get the look: Textured Woven Ruched Bust Cut Out Side Split Midi Dress

Was: £20.00 Now: £6.00

A spokesperson, from I Saw It First, said: “With the South African sun lighting up our TV screens every night, it’s no surprise that Brits are eager to jump back into their swimwear, despite the freezing temperatures!

“It’s fascinating to see seasonal trends upturned by the return of Love Island. Search terms for bikinis, denim shorts and corset tops have skyrocketed, proving fashion waits for no-one – not even the weather.

“We can’t wait to see how trends change as we move into spring/summer, but rest assured, I Saw It First has the latest and hottest fashion looks available all year round.”