Searches for gym memberships, healthy foods and workout plans have surged since the start of ITV2’s flagship reality dating show Love Island, online retailer SportsShoes.com has revealed. With a large portion of their social following talking about Love Island, Sportsshoes.com have investigated the effect the hit show is having on our motivations behind keeping fit. The effect is bigger than many might have predicted, as it inspired 52% more Brits to search for gym memberships during its very first week of airing in 2018, than during an average week. So if you’re looking to get yourself into the gym to tone up that body you could have a look at what women’s gym leggings you might want to train in while looking the part. Additionally, 66% more millennials performed searches around healthy eating plans in the first month of Love Island, than in the month before the show started it’s nightly run. It was even revealed that many are bringing the show with them to the gym, to fuel their motivation. Admitting that they now watch the show whilst working out. The show has undeniably been a source of inspiration for many to get in the gym and kickstart a fitness regime, with many viewers claiming that watching from the sofa instead leaves them feeling guilty about their fitness levels. Ultimately, this shows that people watching at home are wanting to make changes to their bodies in order to be more successful in dating. The show has seen rises in online dating and first dates, where people are possibly using products such as True Pheromones (or something similar) and trying to create a relationship with someone. The report also revealed an opposing reaction to the majority of the contestants and their toned bodies. Whilst some viewers have taken the Islander’s fit physiques as inspiration to workout, other viewers have used Jack (arguably the most anti-gym contestant) and his enduring popularity, to celebrate a wider, more recognisable set of body types.
The latest season of the popular television show has generated more of a buzz than ever before, with endless articles written about the show such as this clever spin on Love Island 2019. If you’ve never thought about what kind of car your favourite contestant would be, can you really call yourself a fan?