This June marks one year since Shake Shack UK introduced regenerative flour into burger buns in collaboration with Wildfarmed.

Since the partnership launch in 2025, more than 35 tonnes of Wildfarmed flour used across the initiative.
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Shake Shack’s burger buns continue to contain regeneratively farmed flour. The partnership makes the brand one of the first fine-casual restaurant concepts in the UK to introduce regenerative flour. The work speaks to Shake Shack’s Stand For Something Good® mission, which prioritises everything from premium, ethically sourced ingredients to employee development and community investment.

Made from regeneratively farmed wheat grown in the UK using methods that put nature first, Wildfarmed flour is produced using a regenerative agriculture approach. This focuses on improving soil health, increasing biodiversity, minimising water pollution and reducing carbon emissions through farming practices that work in partnership with nature.

Richard Franks, Business Director at Shake Shack UK, comments: “Our burger buns make up part of the core foundation of Shake Shack, so we’re proud they continue to deliver the same great taste and quality, now made with regeneratively grown flour from Wildfarmed. This partnership reflects our commitment to doing what’s right over what’s easy, investing in better farming practices and greater transparency, while ensuring the Shake Shack experience stays exactly as our guests expect.”

Edd Lees, Co-founder of Wildfarmed, adds: “Shake Shack has helped bring regenerative farming to a wider audience through a product millions of people already know and love. Initiatives like this help raise awareness of how food is grown and the positive impact farming can have on the environment. We’re proud to continue working together to make regenerative agriculture more visible and accessible across the UK.”